Welcome to the Nice Guy Blog


How to Reduce Bounce Rates

Bounce rates are easy to measure but difficult to address if you aren’t sure why they’re happening. If you have too many site visitors that land on your website and immediately leave, then you no doubt have a problem, and it can be difficult to tackle if you’re not sure of the reason. The fact is, there can be any number of reasons why someone visits your site and then immediately abandons it, and working out which applies to you will go a long way to finding solutions to the problem. You should bear in mind that you will always have some bounce rate, but if it's too high, then here are the most common reasons and how to tackle them.

Speed is an important factor

Often, you can all too easily assume that the reason for your high bounce rate is because your content isn’t doing the job of attracting visitors. While this will need to be addressed, it’s far more likely that speed is a factor. It won’t matter how good your content is if your visitors can’t get to it immediately, and slow loading speeds for your website are the main factor when it comes to bounce rates. An estimated 47% of internet users admit to abandoning a website within two seconds or less, so it’s very important that you make sure that your website is running at top speed at all times. It’s not just bounce rates either. A slow website will increase your chances of shopping cart abandonment as well.

Always be relevant

There are not just technical factors to take into account. Your content too needs to be relevant to your sector and therefore relevant to your site visitors. Much of this comes down to those keywords that are part of your SEO strategy or PPC campaign, and if you’re making use of those but then providing just tangentially related content on your pages, then your bounce rate is going to skyrocket. It’s important to choose your keywords carefully, but if you’re not following through for maximum impact, then you’re going to lose visitors. You can address this in a number of ways, but the most effective is making sure that you use developers like Blackbelt Commerce who can ensure that you have a fluid path for site visitors to take, and that the path leads inevitably to a sale.

Functionality above all

How many times have you tried searching for something specific on a website, only to get the dreaded ‘no results found’ page? Far too many, and that page alone is more than enough reason for visitors to abandon your pages altogether. You need to ensure that your website is not just easy to navigate at all times, but that your search functionality is streamlined, efficient and effective. After all, if people can’t find what they’re looking for on your site, then they’re simply going to look elsewhere. If you want your potential customers to stick around, then you need to make it easier for them to want to.

The key to reducing your bounce rates is simple: increase the reasons why someone will stay on your website. That could mean better content or better functionality, but whichever problem you think is causing your high bounce rate needs to be addressed if you want to grow your online presence and give your sales a boost. Some bounce rate reduction strategies are simple fixes, while others may take some time to show results, but by constant analysis and fine-tuning, you’re far more likely to have the online impact that your website deserves.



The 5 Safest Industries to Invest in 2018

Investing in any type of industry will be a risk, but the reward could be great if you choose wisely. The more informed your decision, the smaller the risk will be to your finances.

If you want to enjoy a healthy return on your investment, you must look at the many steady industries that could help to boost your bank balance. Read on to take a look at the following five safest industries to invest in 2018.

The Recycling Industry

The recycling industry is essential for society, and it is, therefore, likely to flourish each year. While most countries will have its their own recycling regulations and measures, it is easily one of the safest industries for investment due to the importance of recycling and how there are constant improvements in the way we recycle our materials.

This is, of course, music to the ears for those working within the recycling industry– and it could be an ideal industry for you. So, simply look for an opportunity, and part of this process will be securing affordable suppliers that can help your business’ efficiency. For example, if you are in need of cardboard baling wire, look into the options available at Baling Wire Direct to see how this can benefit your business.

The Textile Sector

While fashions are fleeting, textiles are permanent. The fashion industry is more popular than ever with the Instagram generation wanting to don the best clothing styles. It’s, therefore, a safe investment option for your finances, so you should consider investing your savings into the production or processing of various materials, including cotton, silk, and linen.

The Legal and Compliance Industry

While presidents and politicians may come and go, and new laws may pass or disappear, society will continue to have many conflicts and legal troubles that need to be rectified. That’s where the service-orientated legal and compliance industry will come in. Unless the law completely breaks down, this sector will be a much needed-service to ensure individuals and organizations adhere to the law. It has therefore been deemed as one of the safest investment sectors

The Energy Utilities Industry

You only need to look back on history to realize wars have been waged over energy security. After all, communities require electricity to power their homes, fuel their cars, and to step aboard trains and airplanes. There are multiple energy sources you can invest in, such as oil, coal, natural gas, nuclear reactors, solar energy, and hydroelectric. Due to the global demand placed on energy, the sector is a safe investment bet.

The Water Sector

Water is big business, and you might be wise to take advantage of a great opportunity once it arises. Some experts even believe the world’s next large-scale wars could be caused by a lack of water supply. Many also believe there will soon be an increased requirement for water treatments, transportation, and packaging. It’s important to remember that water is integral for humanity, even more so than food, as you need it for produce to grow. So, an investment in water could be an investment in your financial future.



A Quick Business Guide To Boosting Online Profits

All businesses go through busy and quiet periods but making the most of both can yield great rewards and minimize any loss of profits. You may feel that you are doing everything possible to ensure that your online business presence is doing all that it can do, but you may be surprised by some of the options available to you. All too many businesses limit their online dealings to the occasional Facebook post, failing to take advantage of the vast variety of methods that you can use to generate profit, entice new customers, or encourage sales for those first-time website visitors. However, if you’re looking for ways to give your online profits a boost, here are your key tools.

Become a thought leader

Your customers want to trust you, with their data and with your services. You can encourage the building of trust by becoming an industry thought leader, and that’s not as difficult as it sounds. There are a number of ways to do this, and perhaps the simplest and most low-tech way to do so is to create industry related press releases that can be sent out to relevant news sites, newspaper offices, radio stations and television channels. These needn’t be the largest companies out there, and very often sticking to community channels can yield the biggest rewards. If your publicity drive is managed well, you could be invited to media outlets to discuss industry and sector trends, which is a huge advertising tool that costs very little. Make the most of your website by embedding Youtube tutorials and blog updates, or even integrate members-only pages to encourage brand loyalty, and you’ll find that your conversion rates increase.

Choose the right platform

If it has been a while since your last website overhaul, then now is the time to do it. The need for a website is so vital in the digital era that most businesses rush to build their initial site and call it a productive day. However, if you have failed to do some research on the available platforms, along with their pros and cons, then you may be hitting a wall in terms of future capabilities. First, work out what you need from your website. If you want to make use of adverts that pay you, or you’re not too worried about that area, then it may be worth comparing wordpress.com vs wordpress.org, and work out which best suits you. You may find that for your business, the simpler the website, the better, but you may be too late to realize that you are missing out on potential revenue if you choose unwisely. Always look to your needs, and make your decision based on your business plans for growth.

Be found on search engines

Never underestimate the power of Google to complement your business and drive your revenue. Having a strong search engine ranking can work wonders for your website visitor figures, and if you have optimized your site then your conversion rates will follow. There are some tried and tested ways to give your search engine rankings a boost, although the rules are prone to sudden and rapid changes, so it’s important that you keep up to date on the necessary criteria. Good SEO practices are your key tool when it comes to strengthening your search engine visibility, although there are also a number of benefits of Pay Per Click advertising as well. Dedicating part of your marketing budget to search engine advertising gives an excellent ROI, so if you’re struggling to appear on page one of a relevant Google search, then it’s vital that you tackle that issue before your competitors do.

Adapt to changing trends

You don’t need to be up to date on the latest memes, but you do need to look at the ways that consumers use their devices to browse the internet and commit to online sales. With up to 63% of millennials using their phones to browse products online, you need to make certain that your website is accessible and optimized for use across all devices. You can then take advantage of your initial market research to assess which devices are most used by your target audience, meaning that you can tailor your website to suit them no matter how they are viewing your online business.

It has never been more important that you take your online presence as seriously as every other customer-facing element of your company. Only by doing so will you be able to keep your business growing.



Top Reasons To Pursue A Career In The Healthcare Sector

Screen Shot 2018-06-14 at 6.44.29 PM.png

Is your current job dull and meaningless? Perhaps the hours are terrible, or the pay is tiny? You could even be a student currently trying to determine your career path. Regardless of your position in life, you may be suitable for a job in the healthcare sector. The industry offers many benefits, which we outline below.

1. You Can Get Flexible Hours

Hospitals run 24/7 so if you work for one you can often pick up shifts that are compatible with your lifestyle. For example, if you have young children and a partner who works full time during the day, then you may be able to get shifts on the weekends or at night (when your partner is home to take care of the kids).

2. You Can Help People

If your current position feels a bit meaningless, then you may be able to find greater fulfillment in a healthcare position. The feeling of helping people and being of use can greatly improve your level of job satisfaction.

3. You Can Learn New Skills

If your current position has you doing the same thing every day and you're learning nothing new, then it may be time to change. Many healthcare careers will provide you with continuous on-the-job training and education. To perform you will need to keep up with the latest technology so you will constantly be learning.

4. Many Positions Have A Strong Future Outlook

Many healthcare positions are in high demand, and it doesn’t look like things are going to change anytime soon. While the growth of technology has wreaked havoc in some industries and caused many people to lose jobs, healthcare positions are still as strong as ever. If you do find your way into such a position, then you may be able to enjoy job security for years or decades to come.

5. You Can Make Some Real Cash

Many healthcare jobs pay substantial salaries. If you take a look at the average CRNA salary by state, you will see that these professionals make some real cash. Of course, it depends on what your qualifications and experience are. If you’re starting out in an entry-level position, then you will have to make do with more modest salaries until you can work your way up.

6. You Will Be Respected

Some jobs, such as bagging groceries or driving trucks, simply don't garner the respect they deserve. What’s great is that most healthcare professions are highly respected. When someone asks you what you do, you will be able to tell them and instantly gain their respect. The main reason for this is because of the hard work required for the job and the fact that you may be helping save lives.

Final Thoughts

Don’t get stuck in a job you hate or that has no future outlook. A jump to the healthcare sector may be what you need to transform your life. Keep doing your research to find out if this opportunity could be perfect for you.



5 Reasons You Need Multiple Sources of Revenue for Your Startup

Your startup is going great, doing its thing and making lots of money. Then business dries up for the one thing you do. Now what? Depending on how long the drought lasts it could be a minor dip in revenue or total bankruptcy and failure. Wouldn’t it have been nice to have another way your startup could make money to keep it afloat until the dry spell ended? For this and other reasons, you need to have more than one income stream for your startup. Let’s expand on this one and then branch out into some others. Because just one reason isn’t enough.

More Security of Income

It’s a great feeling, the confidence that even if one, or more, of your revenue sources suddenly drop your business can keep going. As long as money is coming in from somewhere, you still have a chance. With only one source, there’s always the chance it will drop to zero. With multiple sources, it’s really unlikely they will all drop to zero at the same time. Diversity is the key here. Keep those income sources hitting different areas so one trend in the marketplace doesn’t affect all of them. You are looking for a secure, reliable income stream. Security is a good feeling, and the more you have, the better you feel.

Faster Bootstrapping

One of the things that holds startups back is a lack of cash, especially at the beginning. While you can find a lender for a personal loan to allow you to bootstrap as fast as you want, you still have to pay that loan back, and multiple streams of income makes sure you can always meet your payment each month. Once you have several revenue sources, you can give a more accurate estimate of the cash flow your business will have and therefore what you can afford in payments. This can give the lender greater confidence in your ability to repay the loan making it more likely you will get it in the first place. Even without a loan, money will pile up faster with more than one source. You can tie some of those streams directly to some bootstrapping effort while your operating costs are covered by other streams. Since they are independent, your ability to grow becomes more independent.

Validate Ideas

When getting started it’s tempting to branch out into many different directions, but how do you tell if your new business idea is going to pan out? Allowing some ideas to get tried out and sink or swim on their own is only possible if you have other branches which are picking up the slack. This lets you test out ideas in the only real arena that counts, the marketplace. You can take risks on these ideas without risking your entire business. With a number of different money making efforts going on at once, not all of them have to be successful for the company to survive. And you can cut one that isn’t working without shutting down the entire business since that isn’t the sole source of income.

Build Credentials

While building a reputation in a field is important, what if you could work on several at once? Why not use each of your income streams to establish your startup as a player in that area. You can become known as reliable company in each of the areas you take revenue from, improving your reputation in each one. And you can cross-fertilize your success by holding up one effort next to another to show your breadth of talent. This can give you an extra marketing edge with each of your other areas of revenue. Not only can you compete in one field, but in these other loosely related fields. Flex your entrepreneurial muscles, show off your business strength.

Several Small Is Easier Than One Big

A serious consideration is the amount of effort it takes to build up a big income stream. Is it easier to get ten thousand dollars of revenue from one type of work, or to get two thousand dollars each from five kinds of work? If it’s easier to get five rolling, what about six or seven? Can you spend the same effort in several revenue streams and make even more total cash that way? If each of the income opportunities is easy enough, it should be no problem to ramp up your total revenues with less effort.

Of course, coming up with new and diverse income streams for your startup can be tough. It requires some real creative thinking, outside the box as they say. But isn’t that why you got into this in the first place? That’s your skill in founding your startup. So exercise it again. Diversify and conquer.