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How to Avoid Common SEO Pitfalls for Local Businesses


Search engine optimization (SEO) is a complex yet necessary strategy for every online company. If you want to drive traffic, boost your brand awareness, and increase your conversion rate, you must embark on an effective SEO campaign. To do so, you should start by learning how to avoid the common SEO pitfalls for local businesses.

Low Quality Content

Many business owners make the big mistake of underestimating the importance of high-quality content. Not only can low-quality copy encourage visitors to click away from your site, but you might also be penalized in the search engines for unhelpful, poorly-written web content.

You must focus on writing exceptional content across all pages and blogs. What’s more, your business should also feature basic pages, such as a homepage, about us, testimonials, and contact us. Also, you should feature a primary page for a main service, as well as pages for each of their locations. Only publish original, intelligent, and informative copy that will convince a customer to invest in a product or service.

A Multisite Approach

Many local businesses are often tempted to create multiple websites for separate locations and services. It’s a mistake to think this will allow you to rank broadly for exact match domains. Why? Because your company’s marketing efforts be spread too thin, as you’ll create average SEO and social campaigns for multiple websites, rather than building a single, powerful brand. What’s more, it’s a little bit dishonest, as you’re attempting to convince the consumer that the websites are separate companies.

URL Limitations

Your domain name can often determine your rank and traffic in the search engine result pages. That’s why it’s essential not to limit your URL to one facet of your local business, especially if you have plans to expand your products, services, or geography. Always pick a domain name that will allow your business to grow online in the future; otherwise, you might be forced to start over from scratch.

Unhelpful Technologies

There are certain website development technologies that can unfortunately prevent your site from being discovered, indexed, or crawled by Google. For instance, a website created completely from Flash will provide both technical issues for both the search engines and the end-user. As a result, a poor user experience and inability to index or crawl can result in penalization in the search engines. Instead, turn to a full-service agency for web development help, such as Eventige.

A Failure to Optimize for Local Search

Are you operating a business in a specific city or region? You must take the time to learn more about local search, as Google will approach local searches differently in comparison to keywords for international businesses.

We therefore recommend incorporating region-specific keywords into both your page titles and meta descriptions. What’s more, you must include both your business address and contact number on your pages, which should commonly appear in either the header or footer, as they will allow your details to appear in the local search results.



3 Challenges of Studying Online

In a previous article, we talked about the five awesome benefits of studying online. Online courses are designed to be very flexible and allow you to study from home. You can also access top-notch programs such as an online diplomacy program online, and you can enroll in the program of your choice easily.

These advantages are among the reasons why online degrees are very popular today. However, you must not let these awesome benefits make you think that getting an online master’s degree is easy. There are still challenges to overcome and we are going to discuss them in this article.

Staying Motivated

The biggest challenge you will face from the start is staying motivated. When you can study at your own time and there are so many other distracting activities luring you away from your study schedule, it is easy to feel less motivated. Some online students even end up abandoning their studies completely for this reason.

Staying motivated is crucially important. When you have a reason to earn that master’s degree, any other challenges are much easier to tackle. Based on my personal experience, there are two ways you can help yourself stay motivated throughout the program.

The first approach is choosing a program that you like. When you like the subjects you’re studying, you will feel studying is a fun thing to do and not a burden to carry. This way, you can stick to the allocated study time and complete the course in a timely manner.

If this doesn’t work, then you need to establish a good reward and punishment system. Set small milestones to achieve and reward yourself for achieving them. Be strict and don’t forget to punish yourself if you don’t.

Time Management

In the previous article, I talked about just how flexible an online course can be. You can learn at your own pace and choose to study in your own time. You can even pick your own study environment, so it is indeed possible to study at your favorite coffee shop or while traveling the world.

The only thing you have to get right is time management. That same flexibility can quickly turn into a challenge when you start missing study time. Before you know it, your online MDY program exam is just a day away and you no longer have enough time to study.

Study Environment

Lastly, it can be challenging to set up a suitable and distraction-free environment for studying. Unlike offline courses, you don’t have classes to attend; you have to make your own classes and learn to stay focused on the course materials you need to read.

Worry not because you have a lot of support to help you. Top universities such as Norwich University give you all the information you need from a centralized learning platform. You can also find many tips and tricks on how to study independently.

So long as you stay motivated, manage your time properly, and have a good study environment, completing an online course and earning a master’s degree should be a walk in the park. All you have to do now is enroll in a program of your choice and get started.



5 Awesome Benefits of Studying Online

Have you been considering distance learning?  Online degrees are a great choice!  They’re now offered by dozens of top universities and almost every course you can imagine can be studied over the internet.  And, as the popularity of online degrees continues to rise, more and more employers are looking at them in the same way as traditional degrees.  If you’ve been looking at the South Dakota online degree programs and wondering whether you should make the leap, read on.  We’re going to give you five awesome reasons to study online.

1. Study from Home

Not everyone has the luck to live close to a university.  And, not everyone can afford to give up work to attend university classes for four years.  When you choose to study online, you can do so from any location and at times that suit you.  This means you can remain in employment while you study.  You can also choose to become an international student without leaving the country if you want to!

2. It’s Flexible

Online degrees are designed specifically for self-study, so you can study during the hours that suit you best.  You won’t be expected to work to a fixed timetable, so can learn at your own pace and take as long as you need to complete your course.  Online degree lessons can also be replayed as often as you like, so long as you save your lessons when you first watch them.  This can be a huge help when it comes to studying for your final exams.

3. Choose from a Range of Topics

You can find online degrees on pretty much every topic these days.  Whether you want to study business and management, data science, sports, or even nursing, you can do all of these and more online.  You can study for bachelor’s degrees, master’s degrees, and even vocational courses, all from the comfort of your own home.

4. Admission Is Easy

Unlike traditional college, admission to an online degree program is easy.  Open universities tend to accept students of any age and any qualifications.  And, even the top universities don’t require as high grades as they do for their traditional courses.  If you are interested in applying online, check out the university’s admissions page or give them a call to find out if you will be accepted.  Make sure you find out about financial aid too.

5. You’ll Receive Lots of Support

Many students are put off online learning as they think they will be required to study completely on their own.  However, this couldn’t be further from the truth.  Most online degrees are designed in such a way that you’ll receive feedback and support from university tutors.  This will help to keep you focused on your studies.  You can also arrange a personal appointment with one of your tutors if you feel like you are getting behind.

As you can hopefully see from this article, studying online for a degree is a great option.  With so many benefits, there is no reason not to study online.


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A Look at Some of the Best Business Project Management Software of 2017

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As projects become much more complex in a variety of industries, whether that’s construction of a new building or a marketing strategy – they are harder to manage. However, with the integration of good project management software, it’s now much easier and more efficient to manage any project, whatever its size. Here are a few of the software leaders in project management.

Microsoft Project

It’s no surprise to see yet another Microsoft software product competing in another industry. Microsoft Project is an advanced solution for those needing more out of project management. With the ability to collaborate with other colleagues remotely and the scheduling features that ensure tasks are completed on time, Microsoft Project has it all to ensure projects are completed efficiently. If you have a masters in project and program management degree obtained from an online MSMPP program – consider Microsoft Project as your top choice for software and you’ll not be disappointed.


Trello isn’t anything like Microsoft Project, nor is it a popular choice for project managers at this moment in time. However, if you really need an easy to use project management solution, they don’t come much better than Trello. Of course, Trello isn’t technically a piece of software. Rather, it is a web-based project management tool. But, it does have a host of features that can help project managers organize and complete projects quickly.


Mavenlink is, again, a web-based project management solution, but it’s definitely got the features needed to help project managers thrive under pressure. The tool itself has a host of features from time and resource management to business intelligence and team collaboration. It’s the go-to product if you’re looking for something easy, fast, and feature-rich that can make any project work like a dream come true.


Celoxis is a very simple solution for those project managers who only oversee basic projects. Celoxis is also web-based and doesn’t take much time to learn, so it could be an option if you want a quick solution to help better manage projects of small to medium size. Celoxis is fully secure, has risk management, project tracking, manual scheduling, and many other features that make any project easy to manage.


For a powerful project management solution, AceProject could be the answer for your business. While it’s not quite as feature-rich as some of the other software products on the market, it does still have a handful of unique features that make management much easier. With drag and drop functionality, an easy time management feature, manual scheduling, and much more – AceProject should be on your shortlist if you’re looking for a fast and cheap alternative project management solution.

There are thousands of products to choose from when it comes to project management, but many of them aren’t feature-rich and nor do they have the right security features to ensure safe project management. However, if you’re looking for a solution that you can quickly implement, consider the above popular software/web-based solutions and you’ll find project management much easier to contend with.

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Be Smart: How to Invest in Your Business

In business, you need to spend money to make money. There’s no denying it. If you do not pay for the right employees, technology, marketing or even office space, your business may be more likely to fail. However, when starting up, spending too much money could be just as damaging. How do you find the balance, though? Harmony in business can be tricky to figure out. Sometimes it’s trial and error, but too much risk can make an irreparable fault. You need to start small – invest in small quantities – and continue building with regards to your revenue and profit. Once you’re making a name for yourself, your investments can become bolder. Here’s how you can invest in your business – big or small.

Reinvest in the Existing

Start-ups will have invested in employees, technology, office space and certain business processes depending on industry – but in a small degree. Once your business is growing, though, consider reinvesting in these matters and improving what is already working. You can either do this with the profits you are currently making, or you can use companies such as Betterfunds for a small business loan.

Examples of reinvestment could be: expanding certain teams such as marketing or content, providing better, state-of-the-art equipment, and ironing out and creases in your business’s infrastructure.

Digital Marketing

Traditional and digital marketing are essential, however, digital marketing is always a smart investment due to the shift in priorities. Nowadays, people are most likely found online. While TV or magazine advertising can still be effective, social media, content and SEO are the real money makers. However, digital marketing needs to be executed properly, otherwise it can be detrimental to your business’s success. Hire those who fully understand how to track online trends, and those who practice white-hat SEO. You need to invest in employees who are social media savvy, and you need to invest technology and software that will allow them to perform their best.


Entrepreneurs can rarely afford the perfect location for their business, and so they have to settle on ‘the next best thing’ which may not be ideal for your employees or even yourself. However, once you’ve generated more funds and are starting to build a solid empire, you can consider relocating to a more preferable location and office space. If you want to expand your team, then you’ll need an office which can withstand the extra desks. If you try to squeeze too many people into too little space, then your employees won’t perform to the best of their ability. Additionally, moving to a better location, whether it’s closer to transportation links or in a town or city, means you’re more desirable to anyone who may be applying to your business.

Yourself and Your Team

Invest in your, and your employee’s, knowledge and skill set. Hire mentors and coaches to come in and provides wisdom to your company; provide training and expand your employee’s skills in their own fields and complete new ones. If you expand your horizons, then you can improve your chances of building a budding empire and even grow into different sectors. Also, your employees will be happy to acquire new skills because it shows you care about their work – increasing their productivity while improving their loyalty to your business.