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How to Boost Employee Morale

Running a company, no matter how big, means you will have to deal with ups and downs. Even if your business is thriving, you might find that the pressure of filling orders may start to take its toll on your employees. To help them refocus and to boost their morale, you will need to think of ways to show your appreciation for what they do. Here are some of the ways you can boost employees morale and make them feel better about their jobs.

Make Them Feel That Their Work is More Than Just a Job

It can be easy for your workers to slip into a rut and become disillusioned with what they are doing. However, you can try to overcome this by telling them how much their effort is making a difference. If you get an email of praise from a client or customer, share it with your workers and tell them how they have helped make it happen. Try and show them how their work is helping people or making a difference.

Celebrate Accomplishments

If you find that one of your workers is putting in some amazing time at work and producing good quality, then you should celebrate it to try and encourage others to do the same. It can be all too easy to think too far ahead and forget about what is happening at this moment. However, if you celebrate your workers for their efforts now, you are more likely to gain loyal and hardworking employees in the future.

Start a Reward Chart

Although setting targets can sometimes have the opposite effect, there are ways that you can try to increase production and boost morale at the same time. Try starting a reward chart or an employee of the month award. You can set whatever criteria you need, and if someone achieves it, they get a reward – it’s that simple. The type of reward you offer has to be meaningful, or no-one will want to win it. For example, you can try looking at sites like Ticket Sales to find gigs that you think they might want to go to and offer them as an award.

Encourage Creativity and Innovation

Many companies have employees that can do other things as well as the jobs they do for you. Some may be trained accountants or have a degree in engineering that they aren’t using. Encourage your workers to start projects of their own that interest them. They will need to be linked to your company in some way, but they can be anything that interests your workers. You can then choose the best one to implement at your company. It is this type of innovation that could be a boost to your business, and it will raise morale as well.

Making your employees feel valued and an integral part of the company is what will encourage them to do their best work for you. With a few incentives, you can create a thriving and high morale workforce.



Strategies For Building Better Relationships In Business


As a business owner, one of your jobs is building relationships. You’ll need to do so with many different groups, such as business partners, customers or clients and employees. If you’re not much of a people person, now’s the time to become one.

You’re going to want to have these different connections for various reasons. It could be to increase sales or get your employees onboard with new processes. As the leader of your company it’s important to act like one, and part of this responsibility is working well with others, both at the office and in your community. See strategies for building better relationships in business.

Be Proactive & put yourself out there

The first step in building relationships is finding new people to meet. Be proactive and go to networking events and meet clients in person. You’ll want a reliable vehicle to get you to all of these different networking opportunities. There’s a Toyota Fortuner for sale with a rugged durability at the right price. You want to feel confident pulling up to your meetings and a new car will help you do this. Don’t just sit back and wait for people to come to you, go out and find them.

Remember Names & Interests

After you meet someone, make it a point to remember their name and any information you discussed. This will come in handy if you run into them again or they call you up wanting to learn more about your business. It’s embarrassing when you meet someone for a second time and can’t remember any details about them. Come up with a system or write it down if you have to, as long as you don’t forget it.

Follow up with each connection

You can’t build relationships when you refuse or forget to follow up with the other person. This is an important step in nurturing and growing the connection. Shoot them an email, give them a phone call or ask to connect on LinkedIn. The point is that you need to take some sort of action to remind them who you are and so you can stay in touch in the future. Don’t worry about if they don’t make the first move. Be the person who always follows up and has hope for building a strong relationship with this other person.

Follow through on your word

After following up, it’s also critical that you follow through on your word. Don’t make empty promises that diminish the minute you return back to the office. Once again, write it down and make a note about what you guaranteed someone, even if it’s small. You don’t want to become known as the person who can’t keep their word and continues to go on making commitments anyway.  


Business is all about who you know and how you’re connected. Learn this early on, take action to meet new people and you’ll be in good shape. These are strategies for building better relationships in business.



What Today's Entrepreneurs Should Understand About Digital Marketing

Digital marketing is something that is constantly shifting, almost on a daily basis. Entrepreneurs hoping to connect with their target audience and garner favorable attention in their industry should make themselves well aware of the most recent marketing trends as well as those that seem to be the most effective for their small business websites.


Gather Your Ideas in One Place


Organization is key to any business, no matter the industry, but proper organization is especially important for entrepreneurs striking out on their own. Apps like Evernote allow you to have links, notes, images, audio, tables, attachments and more located in one place where they can be viewed and changed by anyone, which could be what you need if you have marketing partners or employees.  


Learn How to Create Great Content


These days, graphics and visual content are key to any marketing strategy. Entrepreneurs should learn how to put out quality content that looks as if it was created by a professional. Not only can the right technology help with this tip, but learning what to include in such content and how to present it is essential as well. Tutorial videos and blog posts from professional videographers and directors can go a long way in helping entrepreneurs grasp what truly appeals to modern consumers.


Get a Handle on Social Media Mangement


With the prevalence of social media, entrepreneurs practically have no choice but to integrate social media into their marketing strategies. While social media is undoubtedly effective, and the fact it’s inexpensive certainly helps, having several social media profiles at a time can become quite time-consuming. Being able to keep an eye on all your social media platforms on a single dashboard saves time and energy and makes things much more efficient, allowing business owners to make the most of their profiles as well as their time.


Create a Customer Profile


You’ll likely have a hard time connecting with your target audience if you don’t know who your target audience is. Do yourself a favor and create a customer profile so you know whom to market to and how to market to that person. For instance, identify your target audience’s age, gender, social class, income and any other personal details you feel will be effective in successfully reaching this type of individual. Once you’ve compiled this profile, don’t hesitate to make changes to it as time goes on and you learn more about the people who buy your products and the type of customer you’re trying to reach.  


Keep an Eye on the Competition


In your quest to bring out the best in your business, don’t forget to take an occasional peek at what your competition is doing. Looking in on your competitors’ sites and social media profiles can give you an idea of how to market your products or services better as well as what practices you’re better off avoiding. Not only that, but the information you uncover can help you build the profile touched on above. Should you discover your competitors’ customers are unhappy, don’t hesitate to pounce on the opportunity to add a new customer and brand advocate to your ranks.


Don’t Forget the Importance of Public Relations


As a modern-day entrepreneur, you can’t afford to not use public relations because you don’t understand that specific communication process. With information readily and easily available on nearly everything, it’s just a matter of knowing where to look to grasp the basics of public relations. For starters, any pitches or press releases you send to news sites should make it plain to see why readers should care about your company and what you have to offer. Are you doing something interesting within your company you feel people should know about?


Entrepreneurs not only have to become masters of their industry, but experts in digital marketing as well. Knowing how to approach marketing and advertising is key to making your business a true success.




How to Create an Effective TV Advertisement

Television advertisements are no longer a guaranteed way to reach an audience. With DVRs that can pause and fast-forward, skipping ads on the television is easier than ever. Advertisements are also one of the biggest reasons that streaming services like Netflix have become so popular. People, in general, don’t like ads, which is why you need to be smarter and more creative. An effective TV advertisement can go viral. People actively search for and anticipate the Christmas special ads that top brands send out. When you make an effective TV advertisement, you’re connecting with people.

So, how do you create an effective TV advertisement?

Create a Story

TV advertisements are very short, yes, but that is no excuse to creating a poor ad. Getting your company’s name out there and adding a call to action at the end isn’t going to help your company stand out or be remembered. Instead, you need to create a story. This story needs to resonate with people, because only then will they attentively listen. You want your audience to be as captured with your ad as they are with the show they’re watching. To do this, you need to put a lot of effort into your script.

Create Compelling Visuals

When you have a very short period of time, you want to create as effective of a piece as you can. On top of a great script that impacts your audience, you need to have great visuals. Having great visuals are what will help keep your audience’s attention on the screen. Be careful though, as you need to make sure that these visuals fit with your brand image and product, otherwise it’s a cheap marketing trick.

Have a Narrative

You must understand that as soon as advertisements come on people either leave the room or turn to their phones. That is why it can be very effective to have compelling visuals that attract your audience’s attention, but just as importantly, you need to have narrative. It’s safe to assume that your audience isn’t going to be looking at your advert from the start, which is why you need a male voice over to get their attention, so click here to find out more. The narrative should work with your piece as well, so that once your audience looks up, everything flows into a single, memorable piece.

Create a Legacy

If you want your company to be instantly recognised, you need to have a legacy. GEICO is infamous for its green gecko character, for instance. As soon as you see him on the screen, you know the company and the brand. This is a great way to advertise because it allows you to spend more time on addressing what your products and services are, rather than waste it by explaining what and who you are. As a bonus, you can even create a series of advertisements that tell an overarching story.

There are many ways to create an effective TV advertisement, and most of them involve putting effort and detail into your piece. Don’t create an ad just for the sake of selling something, create an ad to evoke emotion, imagination, and intrigue.



How to hire staff for your new business

When your fledgling business begins to take off, and the workload becomes too much for you to handle, it may be time to take on your first members of staff. The cost of committing to providing salary and benefits to your first hire is considerable, so a cautious approach is recommended.

Consider the alternatives

Do you really need to take someone one? One huge benefit of the global economy is the ease with which a wide range of services can now be outsourced. From public relations, marketing, accounting and virtual admin assistants - the range of available skills is extremely broad. It's likely that using such a service will often mean you end up working with someone who has far more knowledge and experience in the field than anyone you would be able to afford to hire – this is why more than 70 percent of small businesses outsource their tax preparation work. This can potentially allow your business to grow faster so that you reach the point that you need full-time workers more quickly.

Utilize your networks

Entrepreneurs typically find their first few employees by asking for recommendations from friends, family and business associates. One huge benefit of this approach is that such employees can gain a greater level of knowledge and insight into your plans in advance through such connections. This works both ways. With up to half of all job candidates making false claims on their resumes, taking someone on recommendation also means you have a better chance of finding an employee who genuinely has the necessary experience. As new employees join the team, you can then take advantage of their own professional networks to attract further quality hires.

Provide a professional working environment

Many entrepreneurs spin wonderfully mythical stories about how they started their enterprises in their bedrooms or the garage of their parent’s homes, but in today’s online, digital economy where start-up showcases, venture capitalists and ICOs can all contribute to rapid growth, such humble surroundings won’t cut it with your new hires for long. Investing in office space early on will help your team focus on the task at hand and show both them and any potential backers that your vision of the future is a serious one. Don’t be put off by the fear of being tied down with a lengthy, expensive contract. Click here to find out about a range of amenity-rich workspaces available on flexible terms that will enable your business to thrive.

Prepare for the worst

If someone you hire turns out to be a poor choice or damaging for your company, you'll have no choice but to let them go. If you keep in mind right from the start that this kind of mistake could lead to costly severance pay and possible litigation, as well as the downtime and resources needed to find a replacement, you'll take more time to make your decision. Wherever possible, include a probationary period in any contract so that both sides have a quick and easy way to end the arrangement if things are not working out.