Although many new companies need business right now, it’s not the sort of thing that happens overnight. There isn’t a magic business fairy that comes along and puts a new customer under your pillow while you’re catching flies. You need to work hard for new business, just like the other successful companies out there.
There is no secret to winning business, but there are things you can do to give you a higher chance. What is the ultimate key to winning business?
You Must Be Patient
If you own an established business, you’re always going to go through the stage of wondering where your next customer is going to come from. From a financial point of view, “be patient” aren’t the words you want to hear, but they are words that need to be followed.
The same advice needs to be followed for new businesses. It takes a while to become an established business because you need to make an extra effort and try to land jobs without references. Once you have references and pictures of work to show, you’re going to have a much easier chance of landing more business. Patience is the real winner when it comes to landing business.
Deliver on Time
Did you know that many businesses around the world don’t get new customers through social media or online advertising? They get new business through word of mouth, which is probably the most powerful type of advertising there is.
A customer that’s willing to recommend a family member is a customer worth delivering on time for, and that’s all of them. If you deliver your promises on time and do a good job, they will recommend you to friends and family – it’s that simple.
Apply to Tender
Applying to tender can be a tricky affair, but it’s a step that should be considered if you have an established business. The first tender is always the hardest to win because you’re not going to have any decent references from local councils or authorities. But once you do win a tender, you’ll find the process will give you a higher chance of landing a good one.
Tenders are usually offered by local councils and communities, which often means they are hard to land. However, you can get a lot of help in this field by hiring a professional company to come in and write up applications to tender for you. They generally have extensive experience in the field and have provided successful tender applications to thousands of businesses just like yours.
Market & Advertise Some More
It’s important you take your marketing and advertising strategies seriously; otherwise, you’re going to be pouring money down the drain without any results. Have a look at traditional and digital marketing methods to give your business more of a chance, and plan your strategies and research demographics in your area.
Winning business can often be a painful process but it’s one that needs to be done to make any business a success. If you provide a good all-round service to your customers and you are patient, you’ll find you will reap the rewards in the future.