For SMEs, it can be difficult to find new customers. Without the benefit of a dedicated marketing department, you have to manage your audience growth on your own. That means having a basic understanding of how to not just reach new people, but entice them into becoming paying customers. That can be a challenge when you're already managing a busy daily diary. However, with a little knowledge and some smart planning, you could be reaching a new audience before you know it. Here’s how to reach out to more customers and encourage them to buy without putting a strain on your already hectic workload.
This form of B2C communication fell out of favor for a few years, but it’s back with a vengeance. Professional marketers are prioritizing the building of email lists, and the stats justify the time it takes to establish a strong email recipient list. Welcome emails are especially effective, with a 320% more chance of making a sale through an introduction email than any other email promotion.
There are many benefits of email marketing. Be sure to create an email marketing campaign that features:
A good subject line
Are compelling and easy-to-read
Compatibility with mobile devices
Everyone and their dog has a blog these days, and businesses are no exception. There’s a reason why businesses need to create content - it works to attract new customers. The content that you create is essential, but if you focus on answering the main questions in your field that clients want answers to, you can be sure that you will start to build brand trust and loyalty. This will improve your conversion rates and boost your audience reach, all while improving your rankings on search engines too, making it even easier for customers to find you.
There are a wide variety of communities online, and your industry will have one too. Those communities are valuable resources for a number of reasons, but they are especially useful for attracting and reaching new customers. Check your industry communities, and sign up for membership. Moving companies, for example, should register their business with Movingcompanyreviews.com which will make them easier to find and allow those in the moving sector to have strong representation in their local area.
Encourage your online reviews
In the digital age, most people will check reviews before they commit to any purchase. No matter the industry sector you may be in, having positive reviews on Yelp, FourSquare, or Amazon, can go a long way to encouraging sales. Those positive reviews will also make you easier to find, as well as making your brand much more trustworthy.
Understand your existing customers
The more that you understand who is already using your company, the more that you will understand what needs to be done to attract a new audience. Conduct in-depth market research into your current audience demographic, and tailor your marketing to appeal to that audience. The more that you understand just why people are buying your product or service, the more that you will be able to highlight those reasons and make them a USP.
Attracting a new audience can often feel like screaming into the void. There are so many businesses making a noise that it’s easy to get lost in the crowd. Focus on your selling points and commit time each day to one actionable and proactive marketing task. The more that you market, the more likely that those new customers will be drawn to you organically, and that can only mean good things for the future of your business.