While digital marketing can be a powerful way to promote your business, you shouldn’t overlook traditional marketing tactics. Many modern companies make the big mistake of focusing all their efforts on SEO, video marketing and social media campaigns when they could attract and retain customers using classic promotional strategies.
If you want to grab your target audience’s attention and increase your annual revenue, here are five traditional marketing techniques to bring into 2019.
1 Grab People’s Attention with Billboards
While social media posts and blogs are a great way to reach your target market, a striking billboard on a highway or in a hallway is guaranteed to grab people’s attention. It’s the perfect way to reach all ages and social classes, as it’s impossible to miss a large image when stuck in traffic or walking to or from work. Invest in a billboard today to increase your brand awareness.
2 Impress Your Target Market with Promotional Products
Forget discount codes and coupons that people will rarely use, and provide your target customers with a real product they can hold in their hands. For example, when the cold weather strikes, adorn your logo onto bulk custom beanies, which you can hand out to commuters on a winter’s day. You can trust they’ll remember the brand that handed them cozy caps during the rain, wind or snow. This is excellent brand exposure for your business.
3 Create Flyers and Brochures to Promote Your Local Business
If you run a local business or a bricks and mortar store, it’s time to create and print professional flyers and brochures. Post them in the mail, hand them out in the street, or place them by a checkout area so that people can learn more about your brand, products and services, and can decide whether to buy from your business. Focus on creating a high-quality flyer or brochure that reflects your brand and offers informative, well-written content about who you are, what you do, and how you do it.
4 Pick Up the Phone
Social media and email have made it easier than ever to connect with customers. However, not every customer might be active online. If you want to engage with your customers on a personal level, you should pick up the phone and call each customer to find out where you are going right or wrong.
While you might find some of your customers are happy with your goods and services, you could discover that others are dissatisfied with your brand, which you might never have known if you hadn’t contacted them directly.
5 Stand Out with Direct Mail
As bank statements and bills can now be delivered straight into a customer’s email inbox, it can be rare for people to receive many letters in their mailbox. Direct mail could, therefore, help your brand to stand out from the crowd, as it might be the only letter waiting for a homeowner in the morning. It’s the perfect way to present your past or potential customers with a thank you note or a discount voucher for their next purchase.