Buying a franchise can be a daunting task for aspiring entrepreneurs. However, with the right preparation and knowledge, it can also offer huge rewards.
Technically, it means that you will acquire a brand with its corresponding system which includes financial, customer service, and marketing. For many, doing so offers huge returns without excessive investment and added risk. Franchise Know shares a lot of franchising ideas that you can check on.
For now, here are some of the things you need to consider before buying a food franchise:
1. Cost of Investment
The first thing to know is how much the business will cost you to get it running. This should include the amount of money you need for running operational costs, marketing and purchase costs, capital needed before you break even.
It is important to note that there should be no hidden charges in addition to all the payments. Moreover, it is also essential to know how the business will be financed for you to assess better the opportunities you can or cannot pursue.
2. Distinguishable Territory
Location is important and crucial to success. In franchising, territory can be defined in many ways. Some of the most common definitions are through zip codes, which are closely related by county. Another way to establish territory is through demographics.
You need to know prior if you will get exclusive territory, meaning it will give you an opportunity to control a specific area where you are given the assurance that no other franchise will be there. Basically what you want to know is what your territory includes, if it has room for growth, good economic conditions, and has the right demographics for your business.
3. Strength of Brand
There are many ways to assess the strength of a franchise, and one of them is through branding. The most concrete way to check is by looking at the profitability of the franchise, its growth, longevity, and how recognizable it is in general by the consumers. There are also factors to consider such as social media followers, number of years franchising, and overall reputation of the franchise.
4. Business Equipment
This is very important to note especially for a food-based franchise wherein equipment can be costly to repair or replace.
A lot of the major franchises may assist in checking any issues with the equipment, and if any repairs are needed, it is crucial that you ensure it is organized before the sale is finalized. Once done, all responsibility of repair and replacement costs will fall under the franchise. Make sure that additional budget will be included and be taken into account.
5. Track Record or Proven System
One of the main reasons for buying a franchise is because it already has an existing model. A proven system on all levels for marketing, design, payroll, customer service, and upsells that already works.
Research or a simple online search can help you check a franchise reputation. These are the common details you need to check:
Can you find a history of legal problems?
Are there some complaints made by customers or other franchises?
Although no company is perfect, this will help you determine a track record and what kind of system it has in place.
6. Leasing obligations
Most likely you will operate your franchise from a particular premise, and it is essential that you understand your responsibilities under your lease.
It is essential to consider some of the following:
The term and duration of your lease; make sure that you can renew within the term of the franchising agreement.
Rent and outgoings. Make sure to check this against your business plan and project into the future as your rent might increase.
Make good obligations. What is the requirement for you to reinstate the premise at the end of your lease?
Given the substantial financial obligation a lease requires, it is best to seek legal advice as well as regarding your contract.
Running a franchise can be an excellent way of starting and running your own business, but you need to understand the how, what, and why you are getting into it. The better you understand the reasons for these questions, the higher the probability that you will succeed in this endeavor of buying and running your franchise.