There’s nothing more off-putting when doing business than feeling that your clients’ company is in some way unprofessional. It’s often enough to make you lose faith in your collaboration completely. Professionalism in business (being smart, efficient, friendly and to-the-point) will maintain your customers’ faith in the fact that they’re working alongside people who can and will get the job done. So whether it’s tidying your brand, spell-checking your emails or having all staff look presentable, here are four tips to ensure that your company is maintaining the utmost professionalism at all times.
Smarten Your Communications
This is the first port of call for anyone enquiring about your business, either over the phone or by email, and it’s where lasting impressions of your professionalism will be made. When it comes to the phones, ensure that your staff are trained in the right telephone manner and have an excellent working knowledge of all you company departments, in case they need to refer the caller on. Over email, grammatical and spelling mistakes read like a company that’s either juvenile or too rushed to communicate properly. Neither are professional, so make sure all written communication is thoroughly checked before sending.
Have a Smart Website
The second strand of your business’ first impressions, your website is another key point of access from which those browsing will take away impressions - and you want those impressions to be good. Enlist some new age web developers to revamp your website with all the modern design and sitemap features that will position your company at the cutting edge of smart websites. It will ensure you’ll be advertising your company as professional, efficient, and ready for business.
Dress to Impress
It may be a growing trend for companies to encourage a dress-down, casual look in the office, especially tech companies whose staff are young and unlikely to face customers, but in business, there can be no reason not to dress smartly. Not only is impeccable personal appearance an attractive look for investors, clients, and customers, it’s also representative of a professional mindset that starts at home when you’re laying out your clothes for the following morning. Dress to impress, and you’ll quickly earn a reputation as professional.
This tip covers a wide variety of scenarios that all have one consequence in common: disappointed customers. Whether it’s meeting a deadline you’ve agreed with a customer or advising them on their purchase, it’s imperative in business that you always leave your customer happy and impressed with the way you conduct business. This tip extends to the tactful use of compensatory measures should you fail to meet a deadline or produce the desired service - professional businesspeople know that the transaction with a customer only ends when both parties are happy, so strives to achieve this end, avoiding disappointment though professionalism.
If you feel an area of your business persona or your company looks a little scruffy around the edges, affecting your profits and success, then use these four tips to smarten up and enhance your professionalism while at work.