Realtor checklist for optimizing sales

Screen Shot 2018-03-21 at 3.33.36 PM.png

Buying a new home is one of the most stress-inducing events in a person's life. Whether they’re first time buyers or planning on upgrading to accommodate a growing family, the sheer logistics and the money involved can be enough to terrify even the most confident buyer. As a real estate agent, it’s your job to make the entire process as stress-free as possible, and although every estate agent has their own MO, there are some key elements that you ought to consider before you start showing people the properties you have on offer. In order for you to optimize your sales and get the most out of your efforts, follow these tips to increase your sales successes.

Your website

If you haven’t updated your website since 2007, then you really need to have a look at it. The internet is one of your most useful tools, and if your home page is outdated, rarely updated and difficult to navigate, then you’re wasting a valuable tool that is easy to manage. The list of options that you can utilize on your site is all dependant on your skills, so if you’re the linguistic type, introduce a blog on real estate management that can be updated once a week. Make sure that the photographs of the property that you’re selling are of professional quality and your website will look sharper and more reliable. You can include an incredibly wide variety of tools on your website, so whether you include a page of positive testimonials from previous customers, go all out and have VR walkthroughs of each property, or include a simple link to your email subscription service, the fresher your page, the better you look.

Suggest improvements to the property

Sometimes the reason that a property isn’t selling is an obvious one, and you need to make sure that any negatives are removed as quickly as possible if you want to sell fast. Sometimes this can be a simple matter of making sure that the back garden is mowed so that it doesn’t look untidy, and other times you might need to suggest installing air-con or even boiler repairs from HVAC NJ in order to improve the chances of a sale. Using professional services can speed up the improvements, which means that you speed up the process, making everyone happier. Often it’s the small enhancements that finalize a sale, and you’re missing out if you’re simply accepting what you’ve got in front of you.

Provide owners with a cleaning rota

Nobody likes washing up, and keeping a home clean when you have a family is difficult at the best of times, but it’s vital, especially when you might have potential buyers on the way. However, people who are trying to sell their homes are invariably keen to make everything move as fast as possible. By providing them with a cleaning rota, you not only increase the chances of selling, but you also indicate that you’re there to help and that you’ve got the experience to know what needs doing. This small act can inspire a lot of confidence in you, which will make those testimonials on your new and improved website ring all the more true.

Build your brand

For any real estate agent, it’s key that you stand out from the competition. Although you need to optimize your ability to reach customers and provide them with a positive experience, it’s also vital that you stay in their minds long before they contact you and long after the deal is done. The best way to do that is to focus on your branding. Your business plan is a good place to start, as the act of checking regularly over your goals can help you gain a firmer idea of what you want to do with your business. Branding yourself is a useful marketing tool for every company, but especially so for real estate agents. This is because not only is competition fierce, but also due to the fact most people buy property for the long term, so realtors are less able to rely on repeat clients than more traditional business models. Business branding is a declaration of your professional conduct and can work to not only attract new customers but also give those customers something tangible to rely on.

Navigating the possibilities when buying a house can create nothing but stress for customers, and as a realtor, it is your responsibility to make the full process as palatable as possible. Your professionalism is vital when it comes to convincing even the most concerned client that you are the best person to rely on. Having a strong brand and the means to reflect that brand will go a long way in winning you that commission.