All businesses go through busy and quiet periods but making the most of both can yield great rewards and minimize any loss of profits. You may feel that you are doing everything possible to ensure that your online business presence is doing all that it can do, but you may be surprised by some of the options available to you. All too many businesses limit their online dealings to the occasional Facebook post, failing to take advantage of the vast variety of methods that you can use to generate profit, entice new customers, or encourage sales for those first-time website visitors. However, if you’re looking for ways to give your online profits a boost, here are your key tools.
Become a thought leader
Your customers want to trust you, with their data and with your services. You can encourage the building of trust by becoming an industry thought leader, and that’s not as difficult as it sounds. There are a number of ways to do this, and perhaps the simplest and most low-tech way to do so is to create industry related press releases that can be sent out to relevant news sites, newspaper offices, radio stations and television channels. These needn’t be the largest companies out there, and very often sticking to community channels can yield the biggest rewards. If your publicity drive is managed well, you could be invited to media outlets to discuss industry and sector trends, which is a huge advertising tool that costs very little. Make the most of your website by embedding Youtube tutorials and blog updates, or even integrate members-only pages to encourage brand loyalty, and you’ll find that your conversion rates increase.
Choose the right platform
If it has been a while since your last website overhaul, then now is the time to do it. The need for a website is so vital in the digital era that most businesses rush to build their initial site and call it a productive day. However, if you have failed to do some research on the available platforms, along with their pros and cons, then you may be hitting a wall in terms of future capabilities. First, work out what you need from your website. If you want to make use of adverts that pay you, or you’re not too worried about that area, then it may be worth comparing wordpress.com vs wordpress.org, and work out which best suits you. You may find that for your business, the simpler the website, the better, but you may be too late to realize that you are missing out on potential revenue if you choose unwisely. Always look to your needs, and make your decision based on your business plans for growth.
Be found on search engines
Never underestimate the power of Google to complement your business and drive your revenue. Having a strong search engine ranking can work wonders for your website visitor figures, and if you have optimized your site then your conversion rates will follow. There are some tried and tested ways to give your search engine rankings a boost, although the rules are prone to sudden and rapid changes, so it’s important that you keep up to date on the necessary criteria. Good SEO practices are your key tool when it comes to strengthening your search engine visibility, although there are also a number of benefits of Pay Per Click advertising as well. Dedicating part of your marketing budget to search engine advertising gives an excellent ROI, so if you’re struggling to appear on page one of a relevant Google search, then it’s vital that you tackle that issue before your competitors do.
Adapt to changing trends
You don’t need to be up to date on the latest memes, but you do need to look at the ways that consumers use their devices to browse the internet and commit to online sales. With up to 63% of millennials using their phones to browse products online, you need to make certain that your website is accessible and optimized for use across all devices. You can then take advantage of your initial market research to assess which devices are most used by your target audience, meaning that you can tailor your website to suit them no matter how they are viewing your online business.
It has never been more important that you take your online presence as seriously as every other customer-facing element of your company. Only by doing so will you be able to keep your business growing.