EDWIN MIRANDA AND THE POWER OF PERFORMANCE


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The marketing world, by anybody's assessment, is changing today. And it's changing rapidly, every day. There's an endless list of agencies promise instant, unfiltered access to their client's customer base. Yet once all those empty guarantees fade away, one almost always finds they are little more than the technological middle man. The hardest part about finding a marketing agency is finding one that can fulfill their promises. The surest way to find such a rarity is to find an agency that has a proven track record of success.

KOI IXS a full-service, performance-driven marketing agency. Always with an eye on the future, the agency hires passionate and talented groups of designers, thinkers, creators, and strategists. Passion plays a crucial role for KOI IXS's mission to make every venture they partake in a success. But before KOI IXS was leading Puerto Rico's marketing sector, Edwin Miranda was starting off with a vision.

"The agency was an idea that I brought to life when I was 21 that still stands today as KOI IXS. I believe that what worked at that time was my passion and desire to bringing the idea into reality," Miranda says.

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That passion is still immediately visible in everything KOI IXS pursues today.

The marketing industry has many working parts these days; too many moving pieces for just one person to efficiently navigate. There are an overwhelming amount of various new platforms and targeted marketing strategies. To master all of them would be beyond ambitious, if not impossible. Miranda is quick to point to the highly important team of talent that surrounds him: "Always surround yourself with people you trust. When growing a business, you cannot do everything, so it is so important to be able to delegate to good people."

As CEO and Founder of KOI IXS, Miranda believes in the power of performance marketing and is driven to help global brands gain a large market share, create meaningful customer engagement, and acquire new customers. Successful results of such previous marketing campaigns are quickly adding up at KOI, but the company is also concerned with furthering their industry by honing in on the type of advertising content that doesn't feel like advertising but still drives sales.

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In the new school of marketing, trends are constantly moving towards Attribution and Predictive Marketing.

"I have always been a fan of results, of delivering and driving bottom-line results to my clients and partners but that was really difficult to measure and execute with the technology of the past," Miranda offers.

Tomorrow's marketing tools are starting to incorporate, "machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics." These are the predictive analytics that realizing personalized marketing. Such approaches are no longer for the global conglomerates but instead are available to companies and organizations of all sizes. In fact, it is not uncommon for the smaller businesses to "leapfrog" their larger counterparts with marketing innovation.

"I help align our vision and unite our shared creative talents to produce work that is worth creating," Miranda says. "Leveraging a rich history of influential brand work and a passion for marketing technology, I enjoy giving our clients the edge they need to succeed in today's cluttered market."

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