E-Commerce Website Builder Showdown: WooCommerce vs Shopify

WooCommerce vs Shopify – one of them claims to be the world-wide web’s most popular e-commerce platform, the other claims to power 600,000 businesses.

WooCommerce vs Shopify is a special showdown because there is no concrete winner. The most important aspect that you need to figure out is which one will bring more value to your own website.

Chapter #1: Ease of Use

Shopify – The Difficulty of Use

The main forte of Shopify is that its subscription-based model gives you a complete ecommerce solution. Additionally, if you decide to go with Shopify, you won’t deal with aspects like security, backups, or system functionalities because it’s all covered.

After you sign up for the trial or pay for the premium version, you’ll immediately be able to opt for a premade design and personalize the website as you please.

WooCommerce – The Difficulty of Use

WooCommerce is a self-hosted plugin solution that is integrated into Wordpress (open source content management platform. Shopify is a structured and hosted platform. Of course, you can find many free plugins that can help you with that, so this should never be a decisive factor.

Basically, the setup wizard helps you establish the overall strategy and design of your ecommerce store by showing you how to start, how every important feature works, and what you can do to discover solutions to problems.

Chapter #2: Design

When we talk about design, we’re talking about more than a simple beauty contest. For many websites, especially for the ecommerce ones, the concept of design is the #1 priority.

Shopify’s Design

One of the main benefits of Shopify’s design features is the high visual quality of the themes it provides. As far as I see them, they’re totally unique and they stand out from the crowd. I haven’t told you that each of these themes has its own variations. So as a simple example, for an average of 10 variations per theme, you get around 600 possibly pre-made templates for your Shopify store.

WooCommerce’s Design

WooCommerce is a plugin developed by expert theme developers (WooThemes), so the structure of the entire designing mechanism is already well-thought.

However, unlike Shopify, WooCommerce does not provide any specific design features and traits in a direct manner. Instead, it gives you all the means to sell your products and services effectively in the online environment.

Chapter #3: Accepting Payments

Payments are not really a problem. Both website builders are featuring over 100 payment gateways, the key difference lies in the extra costs. In fact, the biggest difference is defined by the perceived additional fees.

How Payments Work with Shopify

Shopify doesn’t give you trouble with the received payments from buyers. Shopify’s fee is 2% per transaction. You can reduce it by purchasing the Shopify Advanced plan (0,5% fee) for $299/month.

How Payments Work with WooCommerce

WooCommerce offers two main payments by default: Stripe and Paypal. If you want to use a different payment processor, you’ll need to install third-party add-ons.

Chapter #4: Content Management, Lead Capture, and SEO

If I were to choose a service to write my research papers, for example, I’d choose the essay on social issues. It works exactly the same when you must pick one of two amazingly popular ecommerce website builders. However, if we follow the example, you should note one thing:

Shopify’s Features

Shopify has a great value proposition for its first-time users: almost every app and feature is free for subscription members. Right from the start, Shopify brings the following features:

  • SEO-ready website structure

  • Unlimited products and file storage

  • Oberlo integration

  • Discount codes

  • Manual order creation

  • Blog module

WooCommerce’s Features

WooCommerce is an advanced Wordpress website builder that goes beyond the definition of a plugin. This eCommerce builder offers amazing additions to the main benefits it features as a standalone app. WooCommerce is the type of solution that provides the chance to implement unlimited solutions based on the webmaster’s unique strategies.


Comparing WooCommerce and Shopify is really not about establishing which platform is best. It’s mainly about choosing the platform that offers a better value proposition, more useful features, and better opportunities for your business style and for your website’s needs.