Welcome to the Nice Guy Blog

Viewing entries in
social media

1 Comment

How Social Are You?

The average person has 5 social media accounts and spends approximately 1 hour and 40 minutes browsing those accounts every day looking for likes, shares, followers and connections. Additionally we spend another 2 plus hours browsing, commenting, and continuously searching for ways to add value to our lives. Think about the following statements:

"Stop chasing likes and do more likable things." Peter Shankman - I had a conversation with the founder of HARO (Help A Reporter Out), talking about the benefits of building relationships over searching for social media accolades. We both agree being likable far outweighs likes.

Focus on RonR, not R.O.I. - Social media influencer and expert Ted Rubin says that you should focus on engagement and building relationships and the financial results will come. Create and add value to your relationships. These values aren't reflected in the balance sheet and they can't be counted on an income statement. Although not leveraged financial assets, these relationships will pay huge benefits.

Stop chasing likes and do more likable things.
— Peter Shankman

Instead of looking for followers, be worthy of being followed. Stop turning around, wondering if anyone is following. Be your best self, the authentic you and share yourself with the world and people will gravitate organically toward you. Looking for more keys to boosting your self worth, check out this post I wrote about improving your self worth.

Share the ideas of others and worry less about your ideas being shared. Spread the messages of others, adding value to your relationship with them and show others you have an interest in helping them be successful. Help others get what they want and you will get what you want. Jeffrey Hayzlett is a believer in the step and repeat process. Find something that works and repeat the same action. Sharing other's ideas is an idea worth repeating. 

A small network of engaged individuals is better than a large network of disconnected robots. Bigger is not always better according to Carlos Gil . Build your network with others that have similar interests, keep them engaged and stay interested in what they offer as well and your network will grow.

1 Comment

3 Powerful Apps to Grow Your Business

2 Comments

3 Powerful Apps to Grow Your Business

Growing your business involves staying on top of the technology curve. And if you are anything like me you are feverishly running just to digest the ever changing landscape. I am constantly reading, downloading, testing, researching and investigating options that will help me grow my business, without losing the personal touch that is so very important in business today. The results of which have given me quite an education. In today's post I am going to review three extremely powerful applications that are working for me to help me maintain an edge while providing me an opportunity to boost my bottom line.  Once installed, these three apps can be used right from your smart phone.


I have yet to find a better website plug-in to help me grow my list than SumoMe. A+ work at an affordable price.
www.SumoMe.com

www.SumoMe.com

SumoMe - One of your most valuable assets in your business today is your list. Grow your list and you will grow your business. I am a fan of apps designed to work while you sleep and SumoMe does that and so much more. If you have a product to sell or service to provide online,  SumoMe helps you maximize your offerings to your website visitors. Even if you run a traditional brick and mortar shop or provide services offline SumoMe's list building features are worth a peek. Creative pop-ups, scroll bars, welcome mats and powerful analytics not only help you build your list, but allow you to analyze what is working and what isn't. Many of the SumoMe offerings are 100% free. Only the advanced/pro features are pay-to-play, but even those features are priced for small businesses to take advantage without feeling the financial pinch. SumoMe.com 


It’s a perfect tool for busy small business owners wanting to build a highly targeted Twitter community...
— Kim Garst
www.SocialQuant.net

www.SocialQuant.net

SocialQuant - If you've kept up with any of my rants about social media via my podcast (The Nice Guys on Business Podcast), you know I am a huge fan of Twitter. I truly feel Twitter is one of the most underutilized marketing platforms today, even though over a half a billion tweets are flown each and every day. Twitter is much more than Kim Kardashian's selfies and what you ate for breakfast. I'll get off my Twitter bandwagon in a moment, but let me stress how effective Twitter is to promote your message, your brand and your offerings. Additionally, if you want your list to grow to mega proportions and your relationships and engagement to boom, learn how to properly use Twitter and get it into gear for your business. SocialQuant has taken Twitter to the next level and made this social channel a list building juggernaut. It's powerful analytics help you drill down to just your target audience, cutting through so much of the social spam and noise, creating a quality following for you and your business. SocialQuant is your automated social media specialist and a perfect option for a small business or organization in need of a specific following at an affordable budget ($25 a month if you use NiceGuy coupon). SocialQuant.net


Turn your car into a university on wheels. Podcasting is a great way to learn how to build your business....big!
Overcast.fm

Overcast.fm

Overcast - Technically, this last app is not actually considered a productivity app, but I would be remiss if I didn't review it as such, simply because I consider education a part of productivity. Without Overcast, my podcast player and manager, I would be missing out on much of the educational content I feed my brain. Great podcasts like Entrepreneur on Fire (John Lee Dumas), The Tim Ferriss Show, NPR's Fresh Air and hundreds more (including my show). One amazing feature it offers is "Recommendations from Twitter" helping me select  shows best aligned with my Twitter community. Podcasts help my car become my university on wheels and even if you don't have a long commute or ride into the office, features like Smart Speed will help eliminate gaps and pauses to give you more show and less waiting. It's amazing to hear more show in less time. Overcast is a great option for you if you are a fan of podcasts. (FREE - Available for iPhone users) Overcast.fm


2 Comments

How Twitter Messed Up Everything

1 Comment

How Twitter Messed Up Everything

Twitter messed everything up and I love it. Talk about equaling the playing field between the little guy and big business. Twitter’s 300 million users spread their wings about 500 million times every day using this short message social channel. With nearly half of the tweets generated from mobile, it’s no wonder small businesses are making it a challenge for big business to keep up; and that’s just one reason. But keep running hard little tweeter, big bird business is getting wise to us.

Exactly how much can you say in 140 characters on Twitter? Whether you are a small player or big business, you get the same amount of real estate; 160 characters was the SMS text message limit, so the founders thought the 140 character limit was good. Although big business is able to dump big money into advertising dollars on Twitter, it’s not ad money that generates the biggest bang. People sharing ideas, product reviews, advice, inspiration and real life relationships and experiences with products and services are what hits a homerun with other Tweeps (users of the social media giant). And if you get to be a pro at building relationships, 140 characters at a time, it can be a grand slam for your business too.

1 Comment