Growing your business involves staying on top of the technology curve. And if you are anything like me you are feverishly running just to digest the ever changing landscape. I am constantly reading, downloading, testing, researching and investigating options that will help me grow my business, without losing the personal touch that is so very important in business today. The results of which have given me quite an education. In today's post I am going to review three extremely powerful applications that are working for me to help me maintain an edge while providing me an opportunity to boost my bottom line. Once installed, these three apps can be used right from your smart phone.
SumoMe - One of your most valuable assets in your business today is your list. Grow your list and you will grow your business. I am a fan of apps designed to work while you sleep and SumoMe does that and so much more. If you have a product to sell or service to provide online, SumoMe helps you maximize your offerings to your website visitors. Even if you run a traditional brick and mortar shop or provide services offline SumoMe's list building features are worth a peek. Creative pop-ups, scroll bars, welcome mats and powerful analytics not only help you build your list, but allow you to analyze what is working and what isn't. Many of the SumoMe offerings are 100% free. Only the advanced/pro features are pay-to-play, but even those features are priced for small businesses to take advantage without feeling the financial pinch. SumoMe.com
SocialQuant - If you've kept up with any of my rants about social media via my podcast (The Nice Guys on Business Podcast), you know I am a huge fan of Twitter. I truly feel Twitter is one of the most underutilized marketing platforms today, even though over a half a billion tweets are flown each and every day. Twitter is much more than Kim Kardashian's selfies and what you ate for breakfast. I'll get off my Twitter bandwagon in a moment, but let me stress how effective Twitter is to promote your message, your brand and your offerings. Additionally, if you want your list to grow to mega proportions and your relationships and engagement to boom, learn how to properly use Twitter and get it into gear for your business. SocialQuant has taken Twitter to the next level and made this social channel a list building juggernaut. It's powerful analytics help you drill down to just your target audience, cutting through so much of the social spam and noise, creating a quality following for you and your business. SocialQuant is your automated social media specialist and a perfect option for a small business or organization in need of a specific following at an affordable budget ($25 a month if you use NiceGuy coupon). SocialQuant.net
Overcast - Technically, this last app is not actually considered a productivity app, but I would be remiss if I didn't review it as such, simply because I consider education a part of productivity. Without Overcast, my podcast player and manager, I would be missing out on much of the educational content I feed my brain. Great podcasts like Entrepreneur on Fire (John Lee Dumas), The Tim Ferriss Show, NPR's Fresh Air and hundreds more (including my show). One amazing feature it offers is "Recommendations from Twitter" helping me select shows best aligned with my Twitter community. Podcasts help my car become my university on wheels and even if you don't have a long commute or ride into the office, features like Smart Speed will help eliminate gaps and pauses to give you more show and less waiting. It's amazing to hear more show in less time. Overcast is a great option for you if you are a fan of podcasts. (FREE - Available for iPhone users) Overcast.fm