Marketing basics 2016, “Content is King.” The problem you’ll face with that 101 approach is that no matter how amazing your content is, you are missing the bigger picture. Using your content to broadcast your message to the masses will do little in today’s social world. Building business relationships, in conjunction with your marketing program will get the biggest impact from all of the content you are creating.
People want a connection with you, they don’t just want to be force fed your content. If marketing is a spoke of the wheel, relationship(s) is the air that fills the tire. Engage and get involved or your marketing will be flat. Change the tone from, I can provide this for you, to, let’s communicate and work on this solution together.
Twitter messed everything up and I love it. Talk about equaling the playing field between the little guy and big business. Twitter’s 300 million users spread their wings about 500 million times every day using this short message social channel. With nearly half of the tweets generated from mobile, it’s no wonder small businesses are making it a challenge for big business to keep up; and that’s just one reason. But keep running hard little tweeter, big bird business is getting wise to us.
Exactly how much can you say in 140 characters on Twitter? Whether you are a small player or big business, you get the same amount of real estate; 160 characters was the SMS text message limit, so the founders thought the 140 character limit was good. Although big business is able to dump big money into advertising dollars on Twitter, it’s not ad money that generates the biggest bang. People sharing ideas, product reviews, advice, inspiration and real life relationships and experiences with products and services are what hits a homerun with other Tweeps (users of the social media giant). And if you get to be a pro at building relationships, 140 characters at a time, it can be a grand slam for your business too.