Marketing basics 2016, “Content is King.” The problem you’ll face with that 101 approach is that no matter how amazing your content is, you are missing the bigger picture. Using your content to broadcast your message to the masses will do little in today’s social world. Building business relationships, in conjunction with your marketing program will get the biggest impact from all of the content you are creating.
People want a connection with you, they don’t just want to be force fed your content. If marketing is a spoke of the wheel, relationship(s) is the air that fills the tire. Engage and get involved or your marketing will be flat. Change the tone from, I can provide this for you, to, let’s communicate and work on this solution together.