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Nice Guys on Business Podcast

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Post #6 Tools, Tips, Tricks -- What If Today Was Your Last

I had the privilege on interviewing Klyn Elsbury on The Nice Guys podcast this week. Klyn is a survivor, a thriver and a champion entrepreneur that lives with cystic fibrosis. "We all need to be survivors. For everybody that has had that moment in their life where they don't know if they can continue. It might not be a hospital bed, it might not be corporate America. It can be a divorce or it can be a business, it can be watching their children suffer. You just don't know if you want to wake up the next morning. It's that inner voice that tells you, you can do it. It's about finding the inspiration and the everyday attitude that you have (to move forward)." Klyn provided this week's tool, tip and trick. 

Tool - Time is the one thing we can not ever get back. Get Buffer -- "Without buffer, I would be wasting so much of my time. And I live every day like today was my last." Buffer is a way to manage your time spent on social media. Any post that you want to share, Buffer manages those posts and distributes them for you at the best possible time of day. Bottom line, you fill Buffer up and it will keep your feed active and sharing your content and the content of those you respect all day long.

Tip - Engage. "Find the most successful person you know, or the type of person you want to be like, or the entrepreneur you really look up to...get on social media, contact them."  I couldn't agree more. Social media brings us closer than ever to the "rock stars" in our industries. Reach out, connect and engage. They want to help you.

Trick - "I Am _____."  Write on a sheet of paper every morning the words, I am (blank). Who do you need to be to get what needs to be done, done? Get yourself in the right frame of mind by filling in the blank. Examine your schedule for the day and use the events in your day to determine who you need to be today. Share your "I am" messages with yourself throughout your day. "Use it as your mantra to get through all of your challenging moments of the day."

To hear more of my interview with Klyn Elsbury,  subscribe to The Nice Guys podcast. Klyn's episode will automatically download to your phone on air date. Klyn's book "I Am ____:" is available on Amazon.com

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Post #3 Tools, Tips, Tricks: Google Alerts, Time Management, Found Savings

Tool: Google Alerts. If you want to own your brand and see what the world is saying about you, sign up for Google Alerts. Google will automatically send you an email whenever there are new results for your search. It's also great if you are keeping tabs on news in your industry, news or information about your competition or to stay current with anything else. Although Google walks you through the process step by step, Lifewire can help you here as well.

Tip: Manage Energy, Not Time. If you are like most people today, much of your day is spent in front of the computer. Regardless of the type of work you do, your energy level can drop considerably as your day goes on. Instead of managing your work day by looking at the clock, manage your energy level instead by listening to your body. For example, my brain slows considerably approximately 3pm. I used to fight off the urge to and push through it, getting my work done. For me, I discovered if I take a 15-20 minute break (nap, walk, yoga) instead of downing a cup of coffee, sugary soda or energy drink, I can return to work refreshed, awake and productive, without feeling sluggish later on. Check out this tip and many more at Entrepreneur.com

Trick: Forced Savings, Made Easy. With every deposit you make in the bank, set aside 3-5% (or more) right off the top. Open an account at the same bank and call it your Profit First account. You will never miss the money, it's a small enough that I don't feel it, but big enough to make a dent in any special purchases I want to make down the road. Next month it will 100% finance a great vacation, guilt free! I learned this trick, and other money savings tactics from Mike Michalowicz. Mike was a guest on my Nice Guys on Business podcast (episode #203) several months ago. Mike's advice and more practical tips for building profit are available on his website.

Invest in as much of yourself as you can. You are your own biggest asset by far.
— Warren Buffett

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3 Powerful Apps to Grow Your Business

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3 Powerful Apps to Grow Your Business

Growing your business involves staying on top of the technology curve. And if you are anything like me you are feverishly running just to digest the ever changing landscape. I am constantly reading, downloading, testing, researching and investigating options that will help me grow my business, without losing the personal touch that is so very important in business today. The results of which have given me quite an education. In today's post I am going to review three extremely powerful applications that are working for me to help me maintain an edge while providing me an opportunity to boost my bottom line.  Once installed, these three apps can be used right from your smart phone.


I have yet to find a better website plug-in to help me grow my list than SumoMe. A+ work at an affordable price.
www.SumoMe.com

www.SumoMe.com

SumoMe - One of your most valuable assets in your business today is your list. Grow your list and you will grow your business. I am a fan of apps designed to work while you sleep and SumoMe does that and so much more. If you have a product to sell or service to provide online,  SumoMe helps you maximize your offerings to your website visitors. Even if you run a traditional brick and mortar shop or provide services offline SumoMe's list building features are worth a peek. Creative pop-ups, scroll bars, welcome mats and powerful analytics not only help you build your list, but allow you to analyze what is working and what isn't. Many of the SumoMe offerings are 100% free. Only the advanced/pro features are pay-to-play, but even those features are priced for small businesses to take advantage without feeling the financial pinch. SumoMe.com 


It’s a perfect tool for busy small business owners wanting to build a highly targeted Twitter community...
— Kim Garst
www.SocialQuant.net

www.SocialQuant.net

SocialQuant - If you've kept up with any of my rants about social media via my podcast (The Nice Guys on Business Podcast), you know I am a huge fan of Twitter. I truly feel Twitter is one of the most underutilized marketing platforms today, even though over a half a billion tweets are flown each and every day. Twitter is much more than Kim Kardashian's selfies and what you ate for breakfast. I'll get off my Twitter bandwagon in a moment, but let me stress how effective Twitter is to promote your message, your brand and your offerings. Additionally, if you want your list to grow to mega proportions and your relationships and engagement to boom, learn how to properly use Twitter and get it into gear for your business. SocialQuant has taken Twitter to the next level and made this social channel a list building juggernaut. It's powerful analytics help you drill down to just your target audience, cutting through so much of the social spam and noise, creating a quality following for you and your business. SocialQuant is your automated social media specialist and a perfect option for a small business or organization in need of a specific following at an affordable budget ($25 a month if you use NiceGuy coupon). SocialQuant.net


Turn your car into a university on wheels. Podcasting is a great way to learn how to build your business....big!
Overcast.fm

Overcast.fm

Overcast - Technically, this last app is not actually considered a productivity app, but I would be remiss if I didn't review it as such, simply because I consider education a part of productivity. Without Overcast, my podcast player and manager, I would be missing out on much of the educational content I feed my brain. Great podcasts like Entrepreneur on Fire (John Lee Dumas), The Tim Ferriss Show, NPR's Fresh Air and hundreds more (including my show). One amazing feature it offers is "Recommendations from Twitter" helping me select  shows best aligned with my Twitter community. Podcasts help my car become my university on wheels and even if you don't have a long commute or ride into the office, features like Smart Speed will help eliminate gaps and pauses to give you more show and less waiting. It's amazing to hear more show in less time. Overcast is a great option for you if you are a fan of podcasts. (FREE - Available for iPhone users) Overcast.fm


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Forget Content, Contact is King

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Forget Content, Contact is King

Marketing basics 2016, “Content is King.”  The problem you’ll face with that 101 approach is that no matter how amazing your content is, you are missing the bigger picture.  Using your content to broadcast your message to the masses will do little in today’s social world. Building business relationships, in conjunction with your marketing program will get the biggest impact from all of the content you are creating. 

People want a connection with you, they don’t just want to be force fed your content. If marketing is a spoke of the wheel, relationship(s) is the air that fills the tire.  Engage and get involved or your marketing will be flat.  Change the tone from, I can provide this for you, to, let’s communicate and work on this solution together.

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A Powerful Business Idea - Giving

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A Powerful Business Idea - Giving

I never realized how powerful, motivational and inspirational one little red book, one email and one long distance exchange could play in my life, but that exact time in my life, September 30th, 2013, was a pivotable point in my career.

The first email contact I made with Bob Burg, author of The Go-Giver (coauthored by John David Mann), was brief. I wrote, “Dear Bob, Literally standing in Barnes and Noble, reading the first few pages of Go-Giver, and I am hooked. Any advice for an up and coming speaker?” While I was hoping to get an answer, I was not expecting to get one in under 30 minutes. In addition to the wonderful advice provided by Bob, it was obvious it was not a “canned” response, leading me to believe Bob truly was a giver, his real life principles mirroring the description of his book, “Heartwarming and inspiring...brings new relevance to the old proverb ‘Give and you shall receive.’” 

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