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comfort zone

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4 Ways To Get Noticed Starting Right Now!

Photo by Nastco/iStock / Getty Images
Photo by Nastco/iStock / Getty Images

The noise is everywhere, making it more challenging than ever for your message to be heard. With so much noise , how is it possible to get noticed, stay top of mind, or even get your brand off the starting line? The goal isn't to get noisier, that would be the answer if your were looking to be more annoying.  Business will not just find you, you have to go and get it. But how can you get more business and rise to the top, above the noise and get noticed?

It's time to get your head out of the sand and start focusing on the real reason people will do business with you. The answer is NOT about having the lowest price, the best features, the quickest delivery or even by being the best at what you do. Certainly, some of those things are nice, but they are not the universal answers to building business. Building business is about building relationships and that starts with each and every encounter you have. Start getting noticed now, regardless of whether you are developing a relationship online or face to face. Use these 4 tips to start getting noticed beginning right now:

The most rewarding things are the things you do for others. Especially when you’ve done it because you’ve wanted to, not because you’ve had to. @Mark_Sanborn
— Mark Sanborn

Catch people in the act. Getting caught in act is not about finding people doing something wrong. This time, catch them doing something right. People respond well to compliments and businesses respond the same way. If a brand you want to get noticed by does something good, let them know it. Create a "social scene" if they have done something good for their community. Tweet it out. If they have resolved a problem with a customer, let it be known how quickly the issue was brought to resolution. Too often companies are chastised for doing something wrong. Not often enough are they given praise. If a brand you are trying to build a relationship with does something right, catch them in the act, and it will get you noticed. Action item: Write a handwritten "caught in the act" letter to a company you are trying to do business with and watch how quickly they notice you.

It’s a matter of thinking how you can add value. It’s not through what you sell, it’s what else you can bring to the table. @davekerpen
— Dave Kerpen

 

Add value to your relationships. Don't make it about you.  Spend more time on what you can do for those you want to be noticed by. As an self-help, business book writer, in a field filled with hundreds of other authors I work hard to promote my book, Nice Guys Finish First. Although there are dozens of podcasts that can help promote my book, the field is still very crowded and gaining access to podcasts is not an easy feat. Instead of sending an email describing the benefits of the book to their audiences, I tell them how I will be able to help promoted their show, sharing not just my episode but other episodes as well with my social network and email list. I've been told several times I was selected as a guest because of my willingness to share information with others and that I did not come across as selling. Action item: Write a list of 3 ways that you can add value to a brand you wish to pursue. In other words, what can you offer them and in what ways can you help them to achieve their mission.

Be genuine, authentic and have peoiple in your life that will call you out and hold you accountable. @getjimpalmer
— Jim Palmer

 

Be unique. Don't be normal. Normal is a setting on your washing machine. Be unique, creative or downright entertaining. That doesn't mean that you have to break into song when you walk into your office or start tap dancing when get into the parking garage. A friend of mine, Ted Rubin is known for wearing crazy socks. Before delivering a keynote, audience members have remarked, "I wonder what socks Ted has on today?" Bowties, eye glasses or cufflinks are great ways to gently show your unique nature.  Maybe fashion isn't your thing, and that's ok. To be unique and add a bit of personality to my emails, I sign almost every email with an "XOXO." I've gotten email responses from people thanking them for the smile and the X's and O's. Action item: Make it your goal today to do something unique to get yourself noticed. If that scares you, start small, but realize your uniqueness will set you apart from the rest of the world. Be uniquely you.

If you think about the relationship first, if you are nice, and treat people well, it will enhance your relationship. @tedrubin
— Ted Rubin

 

Put yourself out there. In order to get noticed you have to take action, starting today, right now. Open your mouth, let your opinion be known, be remarkable and go big or go home. Putting yourself out there might mean volunteering for a project at work, stepping outside your comfort zone, doing something that you have never done before and taking some risk. Risk does not mean reinvention. You don't have to turn your life upside down if the risk outweighs the potential reward, but push yourself beyond the walls that you have built around yourself for so many years. Stop telling yourself NO and start telling yourself YES. Life comes at you fast, take control of the direction you are heading on the path you are on. Action item: Putting yourself in a position to be noticed is about putting one foot in front of the other and taking baby steps. Sign up for Toastmasters Club or attend a networking meeting and take control of your future today. 

Work hard to eliminate mediocre, average and an attitude of insignificance from anything you do. Each action step you take will help get you noticed. Getting noticed will help grow your existing relationships and will help build new relationships relationships as well. As an added bonus, the more you get noticed, the more confident you will become. Keep in mind, in order to see growth you will need to approach these changes with a genuine desire to improve and help others in the process and that's so much more cost effective (and helpful) than renting out Time Square.

Check out the latest episode of Nice Guys on Business....it pairs quite nicely with today's post.

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Getting out of your zone

We should take time to sample life. Live more outside of your comfort zone.

We should take time to sample life. Live more outside of your comfort zone.

We all have a comfort zone. It’s that warm, friendly place that welcomes you with open “arms.” It’s the small office, cubicle or glowing computer screen calling your name, pulling you into its grip. The zone could be something as simple as your routine between nine and five, including all the trappings of work. After work is complete, it most certainly includes your home life as well. Your comfort zone could be a bit more complex and include travel, conferences and other activities within your industry.

Your comfort zone is, well, comfortable. And while being in your comfort zone potentially creates small growth potential, most people do not venture far enough from their comfort zone to create opportunity. That’s a mistake.

Most dramatic growth is created when you step outside of your comfort zone. Taking small risks greatly enhances your ability to grow while not putting you into too much of a danger zone. As you get better at handling small risks, your tolerance for risk becomes greater. Practice makes perfect and as you excel at the challenges you encounter, your threshold for risk also increases. You begin to stretch more and your growth will increase exponentially.

The problem, however, most people encounter is a feeling that when they are outside their comfort zone, they are stepping into the terror zone. That shouldn’t be the case at all and although there will be some discomfort on the perimeter of your comfort zone, it is still a long way before reaching the terror zone. The benefits of stepping out of your comfort zone will far outweigh the drawbacks of a “life gone static” inside the zone.

Let’s look at the benefits of stepping outside of your comfort zone:

  1. Enhances creativity - You need to think outside the box. Creativity grows rapidly when you step outside your comfort zone.
  2. Builds confidence - Being confident creates a feeling of self importance.
  3. Change will come easier to you - Taking small risks will allow you to adapt to change much more easily.
  4. Helps you deal with failure better - You won’t be perfect at everything you do outside of your comfort zone. Know that you will fail at a few things you try and that is quite ok.
  5. Provides a new perspective - Not everything that happens in this world happens in your bubble. It’s great to see life from another perspective every once in a while.
  6. Provides growth and independence - You are responsible for you. You should not be depending upon anyone other than you and stepping outside of your comfort zone will help you become more independent.
  7. Allows you to gain more control of your life - When you stay in our comfort zone too long, you allow your routine to control you instead of you controlling your routine. Step out and gain control.

With all these great benefits to stepping out of your comfort zone, what are some ways to actually make the first move to go beyond where you are now:

Go solo - A great way to step out is to step out alone. Try going to the movies on your own, having lunch alone or going away for the weekend on your own. These simple exercises will boost your independence and confidence and help you gain control of your life.

Do everyday things differently - Take a new route to work without using your GPS. Wear a color or garment that you would not normally wear. Ladies, wear an accessory that wouldn’t normally be “you.” Guys, wear a bowtie instead of your traditional neck tie. People will begin to remark about this new “you.” Changing it up a bit is so simple and the results are so great.

Get crazy (just a lil bit) - Have you ever bought lunch for the entire office? If you are short cash, bring in donuts and put them on a tray, drape a white cloth napkin over your arm and deliver them from office to office as your way to say “thanks for being an awesome coworker.” If you are flat broke, make paper flowers at home (YouTube has great videos for this) and hand deliver them to the people you work with -- I promise you it will be a day to remember and your coworkers will love you even more.

Present yourself - Offer a lunchtime presentation or prepare a speech about something you are passionate about. Want to save the whales or clean up a local stream or talk about the benefits of a vegetarian diet? I am confident others will want to hear about it too, even if it’s only a small group. Public speaking is one of the biggest fears of all. Overcome this fear and you will be well on your way to stepping outside your comfort zone.

Do something completely new and silly - The next time you are in a crowded elevator, turn to face the entire group and say these words, “I guess you are all wondering why I called this meeting.” You will have at least one or two that will laugh at your joke. If not, no big deal, get off at your floor and get on with your day. Learning to laugh at yourself is important. You are allowed to fail, and you are allowed to be foolish.

Volunteer - There are hundreds of worthy causes that need your help. Volunteer at a local soup kitchen or shelter. The genuine gratitude shown by those you serve will help you understand just how important you really are in this life. Just as important, you will gain perspective on what really is essential in life -- a smile, a hug and a good deed.

The above ideas are just a starting place for you. As you get used to stepping outside of your comfort zone, your tolerance for new and different things will grow and you will begin to thirst for all of the amazing adventures you’ll find in this huge world we all live in.

Your comfort zone will forever be growing and you will be growing as well. As you stretch your zone your are stretching your limits. Look back to that first push from your comfort zone and you will finally see why being stuck there is not beneficial to you. You are capable of greatness and there is no one greater at being you than you.

I especially can’t wait to be on the elevator when you turn and say, “I guess you are wondering why I called this meeting.” Tell me about the ways you step outside your comfort zone. Add a comment to the section below.

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