Lights. Camera. Action. Now, with the press of a finger or two your message can reach hundreds, and potentially thousands of people. Facebook is pushing our messages to the front of the line, cutting through so much of the noisy social chatter going on around us, and connecting us with our networks in ways never possible before. And as of the time of this post, we are getting notifications from everyone we are connected with when they do a Facebook LIVE video. What does this mean for us? It means we should be hopping on Facebook to share whatever we would normally post about. Do it now before the field gets overcrowded.
If you have a business, it's a great opportunity to creatively share what you do, unscripted, in your own words. Need a topic to share? How about this -- What do you offer the world that is uniquely you? What drives you to be best you possible? What advice can you offer others just getting started in business? How can you lead a more balanced life? Your Facebook friends want to hear what you have to say, especially if you have never done Facebook LIVE before.
Here's an easy 3-step guide to doing your first Facebook LIVE!
Step 1 - Go to your Facebook personal page, group page or business page on your mobile device. Right now Facebook LIVE is only offered via mobile, so you will not be able to post from your desktop without fancy software and additional hardware (that's ok, it's really easy from your phone or other mobile device). Click on the "Post" icon. ...so exciting, LIGHTS!
Step 2 - It's almost time for CAMERA! After step 1, the "Update Status" screen will appear. Click on the "Live Video" icon. No need to fill out anything else on this page. Get ready for action, it's coming up.
Step 3 - The screen you will be looking at now will be an image of you. If you don't see you, but instead see the forward facing camera, click on the "turnaround" button, top right icon on the screen. Don't worry, you are not LIVE until you hit the "Go Live" button. But before you do that, take a moment and describe in a few words what you are about the talk about. Make your first video something simple. Consider a topic that is simple to share, easy for people to follow and mostly important, is uniquely you. I think my first LIVE was me saying something about the fun stuff I get to do as host of The Nice Guys podcast. Click the "Go Live" button. Once finished (click finish) you will be asked, on screen, to post your video. Click the blue "Post" button and your LIVE is complete. Well done!
Facebook LIVE is the darling of Facebook right now as they try hard to stay ahead of other big players in the live stream video scene like Twitter's Periscope, Snapchat, Instagram, Google and other major players, Since Facebook is working hard to gain the lion share of the LIVE video business, they are making it a priority to share user content with as many people as possible to capitalize on their larger than 1 billion daily users.
Once you go LIVE on Facebook, you will get hooked, it is certainly a channel right now worth exploring, and the payoff can potentially be huge to your own business and for building your network. People want to see the real you and Facebook LIVE is a great way to show the world what you are all about.