Ever play hide and seek? I bet you play it every day and don't even realize it. Technology and its acceptance in the business world has changed the way we exchange information with people reaching out to us. We have it so easy, and I am not saying that in a good way. The modern day game of hide and seek has become a practice of customers seeking and you hiding. You think you are ultra available and within reach of anyone that needs to get to you, and you should be. Just look at all the ways they can communicate with you -- cell phone, social media, landline, text message, and more. However, a further examination of the numbers shows us you are less responsive than ever. Looking at Twitter alone, only 30% of customer inquiries or complaints are typically responded to when initiated via that social channel. And only 44% of those that responded did so in under 24 hours. That is a failing grade. If you are working at building business relationships, you will need to focus more on communicating effectively with your customers.
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ways to improve customer service