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Good. Better. Best.

Good. Better. Best. If you could only be one of these, which would you choose for yourself? If you are a commodity, your worth would be based upon your rating. A visit to any local hardware store would prove my point. Air filters, for example, are priced according to their quality level. A "good" rated filter is priced lowest, has the shortest life span and protects your equipment least. A "better" rated filter is more expensive, lasts longer and protects your HVAC system better than the filter rated good. A "best" rated filter comes with a replacement guarantee, lasts longest and is made with the best materials. Because of these added features, the cost for the best rating is significantly higher.

As business owners, managers of people, "C" suite executives or front line employees, we are people, not commodities. As responsbile people in control of our own destiny, we choose our own "rating." And while a certain level of expectation is attached to each rating level, ultimately it is our attitudes, our behavior and our actions that will determine how we are graded. Regardless of the type of product or service your company sells (good, better or best) you, as a person, are in control of your own personal rating.

So what do you choose for yourself? Good equates to average. And I hope average is not good enough for you. Good may be ok when you first get started, but don't stay there too long. Push yourself to get out of the good zone quickly. It's amazing what effort, dedication and drive will do to move you beyond good.

Better is a holding pattern on the journey from "good" to "best." Keep moving when you get to better. Better equates to good enough for most and while most will be satisfied with a rating of better, go beyond this position as well. Breaking beyond better will require your full attention, a huge sense of purpose and a buring desire to move beyond better into best. It will be worth the effort.

But be careful, don't confuse long hours, closed deals and a rising bank account to being the best. Being the best is the feeling you get when you wake up with a smile because you are the best. It's the happiness you encounter when you are comfortable in your own skin. It's that wonderful feeling of knowing you are working smart, accomplishing the goals you have set for yourself, knowing you have given it your all.

I welcome your comments. Please share my message and let's make the world a nicer place to live. I welcome you to get my weekly blogs via email by signing up here. Visit the rest of my website as well and read my FREE e-book by clicking here.



24 Seconds That Will Change Your Life

Life gets complicated. We all have the same 24 hours each and every day. And it’s up to us how we spend our time. We need to invest our time wisely in order to maximize our day and yet, no matter how good we are with time management, we never seem to have enough time to accomplish what we set out to complete when we wake up in the morning. Putting one more responsibility on your daily to-do list may not seem like a practical thing to do, and yet, what I am about to share is so simple that even the busiest person can carve out 24 seconds for it.

People Skills 101 teaches us the importance of building connections. Without relationships, all business will come to a halt. You might have an amazing product or service but without solid relationships, you have no business. And on a personal level, without connecting with others, life will be far from happy. So my 24 second task is designed to help build, strengthen and solidify existing relationships. It is fast, effective and reliable. And best of all, it requires no prep, planning or practice. Ready?

Take out your smartphone. I know you have one. Some of you are reading this blog on your smartphone (according to Mailchimp, 32% of you are actually reading this blog on your smartphone). I only have 24 seconds, so do it now. The clock is ticking. Pick any name on your contact list. It does not need to be a client, anyone will do. Send a text message saying the following:

“Just thinking about you. Hope you are having a great day.”

Hit send. Boom. 12 seconds. Repeat it one more time. Task complete, 24 seconds. And done. If you are fast at texting like my son Adam, you may even be able to send out three or four text messages in the 24 seconds you’ve allotted.

Here is what happens when you start this practice. Sometimes, you will get nothing in return, and that’s ok. Many times you will get back a response saying thank you and wishing you a great day in return. But every time you send a message like that, you are making the receiver of your text message smile, feel good and happy. I am confident I do not need to tell you the importance of happy people in your life. Happy is contagious and if done right, happy will be paid forward. Ultimately happy will come back to you, guaranteed.

Make it a practice to pick two or three contacts during your day to send text messages to when you are standing in line, pumping gas, or having your coffee at Starbucks. Try not to repeat the names too often since your goal is to be random. Approach this with the goal of spreading happy, not to gain business. If some of these messages are being sent to customers, you are proving (12 seconds at a time) that you are a human being, with feelings. Important rule of this practice -- You cannot text about business, unless the response from the recipient involves business.

Switch up your message. It would not be unusual for me to send a message saying, “I love you. That is all.” or “Thanks for being in my life.” or “My life is better because you are in it.” If that doesn’t sound like your voice, build your own set of messages that work well. Under no circumstances should you send this message as a group message (don't automate this practice -- I want you to stay human please).

I’ve been doing this for over 15 years, and many days I send out much more than 2 messages. I know that as a result of my messages, others have adopted this as a way to spread love, happy and good vibes as well. I now get messages daily from friends, clients and others telling me to have a great day. Plenty of times those messages come to me when I am in a tough spot in my day or when I have had a challenging moment.

Twenty four seconds wisely invested can change your life. Want to try this out? I am happy to be the recipient. Feel free to invest 12 seconds and send a message to me. 410-340-6861. I will return the love, I always do.

I am passionate about my message and ask that you spread this message on Facebook, Twitter and LinkedIn. I would love to get text messages from around the world wishing me a happy day and I wish the same for you too.

Want to find out about other simple to adopt techniques that can change your life, check out my NG30 (Nice Guy 30 program) by clicking here. Visit my site at www.DougSandler.com. I am available to present my programs to your group as well. You are welcome to message me or email me at doug@dougsandler.com