The average person has 5 social media accounts and spends approximately 1 hour and 40 minutes browsing those accounts every day looking for likes, shares, followers and connections. Additionally we spend another 2 plus hours browsing, commenting, and continuously searching for ways to add value to our lives. Think about the following statements:
"Stop chasing likes and do more likable things." Peter Shankman - I had a conversation with the founder of HARO (Help A Reporter Out), talking about the benefits of building relationships over searching for social media accolades. We both agree being likable far outweighs likes.
Focus on RonR, not R.O.I. - Social media influencer and expert Ted Rubin says that you should focus on engagement and building relationships and the financial results will come. Create and add value to your relationships. These values aren't reflected in the balance sheet and they can't be counted on an income statement. Although not leveraged financial assets, these relationships will pay huge benefits.
Instead of looking for followers, be worthy of being followed. Stop turning around, wondering if anyone is following. Be your best self, the authentic you and share yourself with the world and people will gravitate organically toward you. Looking for more keys to boosting your self worth, check out this post I wrote about improving your self worth.
Share the ideas of others and worry less about your ideas being shared. Spread the messages of others, adding value to your relationship with them and show others you have an interest in helping them be successful. Help others get what they want and you will get what you want. Jeffrey Hayzlett is a believer in the step and repeat process. Find something that works and repeat the same action. Sharing other's ideas is an idea worth repeating.
A small network of engaged individuals is better than a large network of disconnected robots. Bigger is not always better according to Carlos Gil . Build your network with others that have similar interests, keep them engaged and stay interested in what they offer as well and your network will grow.