Ep. 462: The Challenge of Strategic Planning with Adam Pierno


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Doug- @DJDoug

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Adam-@apierno

 

Show Notes by Show Producer: Anna Nygren

In the business world where advertisements flow and the challenges keep coming, Adam Pierno lights up business strategy plans with creative firepower. He clarifies branding conundrums while leaving us with nuggets of marketing wisdom. With high demand comes great opportunity, so let's strike. 

Intro

Very Smart People

  • Demand for strategy for marketers is off the rails
  • Trying to figure out a strategy for smaller businesses is a challenge
  • Agencies are now the source of creative fire power but lack the reputation of strategic thinking
  • Marketing advice: Shut up and listen, then listen more
  • If all you have is a hammer, everything looks like a nail

Closing Lines

  • Ask yourself, what’s the real problem that you’re trying to solve?

 

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