Ep. 327: Redefining ROI (Return on Influence) with Amy Jo Martin

Amy Jo Martin is building relationships 140 characters at a time. Hear more on The Nice Guys today


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Show Notes by Production Assistant - Anna Nygren



  • Amy relates to bad boys more than nice guys
  • You can color outside the line without crossing the line


Negotiating with the Nice Guy

  • Investing in nice will result in some good ROI down the road
  • Big corporate companies want that personal interaction too
    • People connect with people
  • Understanding the short game (dealing with customers one at a time) improves the long game
  • There are practically no barriers with technology, other than the ones you put up
  • You can build a relationship 140 characters at a time
    • Be you
  • Success does not always mean money -- it can be an interview, a degree etc.


Closing Lines

  • Just because a post or a campaign didn’t get an overwhelming response, doesn’t mean that it didn’t affect the right person


Check out Amy's website- http://amyjomartin.com/

Her Favorite speaking topics- http://amyjomartin.com/speaking/amy-jo-martin-speaking-topics/

And hear her podcast- Why Not Now with Amy Jo Martin

E-Mail Amy- amy@amyjomartin.com


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