Ep. 216: Are you are marketing daredevil or are you just Evel? Marketing talk on today's Nice Guys

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The Nice Guys 

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Doug- @DJDoug

Strickland- @NiceGuyonBiz


Daredevils and Product Chit-Chat

  • The strategy of having a great idea, then creating a product, finding a specific market and then trying to sell it, does not work.
    • Whatever market you are aiming for has become saturated because of the internet
  • The active listeners should totally be on the show! Right?
  • Doug and Strick reminisce over their childhood hero Evel Knievel. Daredevil of the 70’s.
  • If we do not progress, we die. Brutal but true.
  • Everyone hated the “new” Coca-Cola recipes in the 80’s. Flop.
    • So they changed their marketing. Brilliant.
  • Pokemon Go has totally revamped the playing field. What will they think of next?

Show notes: Production Assistant - Anna Nygren http://www.annavnygren.com/

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