Ep. 242: Mike DeCecco and Parent.co reached 1 million unique visitors in 6 months

Reach Us Here:

Doug- @DJDoug

Strickland- @NiceGuyonBiz

Mike- @helloparentco


Production Assistant - Anna Nygren

On Facebook: The Nice Guys Community page

What’s Happening:

The Nice Guys B’moreBiz Conference Nov 7-9th More Info Signup


Mike DeCecco: A Man Who Made Work and His Life Priorities One in the Same



  • Look at where the white space is in your community and tailor your product to that
  • Parents today are just as curious about the world as they are with being a good parent
  • Mike brought on people who directed where the conversation was going in the writing community


What the Hell is White Space?

  • Ask yourself, “What is the business that you want to be?”
    • Take a look at the business that support that niche
    • The white space will show itself through that search
  • A lot of topics may be covered, but the perspective might not be right
    • Try to use the opinions of members of your community to define your white space
  • Running a startup is not easy to do
    • Be clear with yourself and others about the expectations
  • Don’t be afraid to rely heavily on your mentors
  • Celebrate the successes! Seriously. WIth cake, dance sessions, the whole shebang.


Check out Mike's company Parent.co

Reach Mike at mike@parent.co


Doug's Stuff:

Amazon #1 Best selling book Nice Guys Finish First.

Business Building Bootcamp (10 Module Course)


Partner Links:

Interview Valet:  Get interviewed on top podcasts and share your message.

BombBomb: Take your email to the next level. Drop a BombBomb today.

Acuity Scheduling: Stop wasting time going back and forth scheduling appointments

Amazon.com: Click before buying anything. Help support the podcast.



Take our short survey so The Nice Guys know what you like.


Nice Guys Links

Subscribe to the Podcast



Promise Statement:

To provide a learning experience that is entertaining and adds value to your life.