Ep. 242: Mike DeCecco and Parent.co reached 1 million unique visitors in 6 months


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Doug- @DJDoug

Strickland- @NiceGuyonBiz

Mike- @helloparentco

 

Production Assistant - Anna Nygren

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Mike DeCecco: A Man Who Made Work and His Life Priorities One in the Same

 

Intro

  • Look at where the white space is in your community and tailor your product to that
  • Parents today are just as curious about the world as they are with being a good parent
  • Mike brought on people who directed where the conversation was going in the writing community

 

What the Hell is White Space?

  • Ask yourself, “What is the business that you want to be?”
    • Take a look at the business that support that niche
    • The white space will show itself through that search
  • A lot of topics may be covered, but the perspective might not be right
    • Try to use the opinions of members of your community to define your white space
  • Running a startup is not easy to do
    • Be clear with yourself and others about the expectations
  • Don’t be afraid to rely heavily on your mentors
  • Celebrate the successes! Seriously. WIth cake, dance sessions, the whole shebang.

 

Check out Mike's company Parent.co

Reach Mike at mike@parent.co

 

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