Ep. 268: Mike Roberts The Rain Man of Digital Analytics and SpyFu


Reach Us Here:

Doug- @DJDoug

Strickland- @NiceGuyonBiz

Mike- @Mrspy

Spyfu- @Spuyfu

 

Production Assistant - Anna Nygren

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Intro

  • Find out your competitor’s marketing tricks and secrets at www.spyfu.com
    • Only public info is used
  • Someone could have a great funnel and a shitty product or vice versa… the one with better advertising will get more bite
  • Often, the advertisement’s message is the product itself

 

SEO, ROI, PPC... Who Said What?

  • Spyfu is focusing on how to create better content
    • The company has begun to give more advice to customers
  • When you use Spyfu, the company will guide you to people who drive link equity and could potentially drive yours up too
  • The SEO side and the Paid Search side go pretty hand in hand
  • Trying to build organic traffic is a comfortable 1-2 year project
  • A couple thousand dollars is a typical cost to make some headway on AdWords
  • You can learn where a competitor gets his/traffic by simply plugging in their website on Spyfu

 

Closing Lines

  • How you make your money is critical to your long term success and happiness
  • Empower those around
  • What are your core values? Tweet your answer and use #Funknfans

 

www.spyfu.com

 

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