Ep. 201: Nick Westergaard on Digital Marketing.


Doug- @DJDoug

Strickland- @NiceGuyonBiz

Nick @NickWestergaard

Quadruple Threat Up the Wazoo

  • Nick is a strategist, speaker, author and educator (teaches at Iowa)
  • Daniel Pink said, from a marketing perspective, we live in a David and Goliath world where we are the Davids
  • Publishing today is very tricky today
  • We could all use a few people and a few dollars more
    • Nobody has the marketing budget that they want for everything that they want to do
  • Even the large company guys want to engage on a personal level
  • These are scrappy times
  • The Social Brand Forum (socialbrandforum.com) - a scrappy idea that catapults marketing and community
    • There are a lot of great businesses in the Iowa City area but not a lot of event planning
    • Technology has put marketing on steroids, especially on a conference level
    • An improv mantra Nick applied to marketing:
      • Building things together, one block at a time

Common Theme in Marketing

  • Trying to do everything
    • More content/more marketing is not always better
    • Quality over quantity
    • Do not let a project be lukewarm

Contact Nick at www.nickwerstergaard.com and get Nick's book here:

 Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

Show notes: Production Assistant - Anna Nygren http://www.annavnygren.com/

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