Ep. 441: Park Howell, The Master of Business Storytelling


Reach Us Here:

Doug- @DJDoug

Strickland- @NiceGuyonBiz

Park- @ParkHowell

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Show Notes by Show Producer: Anna Nygren

 

Intro

  • Patreon, you’re looking mighty fine

The Story of Our Lives

  • You’ve got to know your audience… who’s the protagonist? The antagonist?
  • Our minds are pre-wired for stories
  • Tell a story
  • Our brains are not wired for data only information
  • Data never teaches us to take a deep breath and think about how we’re emotionally communicating and connecting with your audience
  • Sell to the heart first, justify the purchase with heads second

Closing

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