Ep. 287: Using Your Business Umbrella to make Social Proof Rain with Ken Rochon

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Show Notes by Production Assistant - Anna Nygren



  • Being a “Nice Guy” is treating people the way that you want to be treated


Sizing You and Your Company Up

  • Having trouble deciding how to create your company? Ask yourself…
    • Would you hire it?
    • Would you work for it?
    • Would you be proud to own it?
  • You’ve got to go through the hiccups of creating a good team
  • If you’re committed to five star service, ask your customer or potential customer:
    • What would 5 star service look like to you?
    • That is you empowering the customer
    • That is also you getting the right answers
  • Talking about how great you are, is a quick way to lose people
  • Rise and repeat is the strongest way to build a business
    • Find out what works. Do it again and again.


Closing Lines

  • Key for a viral campaign:
    • Excellent content
    • Excellent distribution
    • New eyes
    • Speed of relevance


Reach Ken at: ken@theumbrellasyndicate.com

Or his website is www.theumbrellasyndicate.com



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