Why Engagement Matters on Social Media by Amy White

Social Media is all about the “social” aspect of marketing.  It doesn’t matter if you are doing your social media purely for fun or as part of a business strategy. If you are on any social media platform you are marketing a product, even if that product is...

A Tale of Two Choices…which are you? by Bruce Waller

A tale of two choices…I was recently reflecting on my daughter’s college selection process and it reminded me how closely aligned it is with a candidate that is trying to select a company to work for, or when a leader is considering an employee for a promotion, or...