Ep. 265: Female Entrepreneurs, For the Win with Ariel Hyatt of Cyber PR

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Doug- @DJDoug

Strickland- @NiceGuyonBiz

Ariel- @CyberPR


Production Assistant - Anna Nygren

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  • Doug found that if he writes about sex, politics or religion brings a lot of readers to his blog... Everything you shouldn’t talk about at the dinner table. Tsk, tsk.
  • People want to relate to someone as messed up as they are
  • PR people end up coaching their clients on their ideas and how they may not be news-worthy
    • Likeability needs a compelling, unique story


Stumbling Blocks - Blocks That Make You Stumble

  • Marketing for most people terrifying
    • It’s all about exposing yourself, on a big stage. Yikes.
    • You’ve got to be relatable, so that means showing your flaws
  • Different media outlets require different forms of expression, which leads many peeps to confusion. Ahhhh.
  • If you stay with a project/idea long enough, you will give it time to reach that next level
  • For every action, there’s a reaction
  • Most entrepreneurs are bootstrappers
  • Equity crowdfunding requires you giving up a percentage of your business


Closing Lines

  • If you’re not willing to interact with people, then social media will not be your strong suit



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