Ep. 291: Branding is Sex, so let's get your customer laid.


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Deb- @deb_sol

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Show Notes by Production Assistant - Anna Nygren

 

Intro

  • There’s nothing wrong with leading a company culture that is a required taste
  • Yes, there is such a thing as a brand dominatrix

 

Call Bullshit

  • The best brands in the world are the ones that say something unique about their users
  • The essence of branding is the following:
    • What does it say about a person when they use or patronize this brand?
    • How does this brand make itself indispensable?
    • What is the specific role that this brand plays in their life?
  • You are the hero in your own story!
  • People need to feel something emotionally before making a decision
  • You’ve got a brand whether you like it or not
    • Make your North Star your ideal customer

 

Closing Lines

  • Your brand has to be different in a way that makes a difference in a person’s life
  • There’s no PhD required to build a brand with great essence

 

Get a free chapter of Deb's book here- http://www.brandingissex.com/

 And check out her company here- solmarketing.com

  

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