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Show Notes by Production Assistant - Anna Nygren
- There’s nothing wrong with leading a company culture that is a required taste
- Yes, there is such a thing as a brand dominatrix
- The best brands in the world are the ones that say something unique about their users
- The essence of branding is the following:
- What does it say about a person when they use or patronize this brand?
- How does this brand make itself indispensable?
- What is the specific role that this brand plays in their life?
- You are the hero in your own story!
- People need to feel something emotionally before making a decision
- You’ve got a brand whether you like it or not
- Make your North Star your ideal customer
- Your brand has to be different in a way that makes a difference in a person’s life
- There’s no PhD required to build a brand with great essence
Get a free chapter of Deb's book here- http://www.brandingissex.com/
And check out her company here- solmarketing.com
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