Ep. 286: How to let video tell your story with Steve Heimerman

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Show Notes by Production Assistant - Anna Nygren


  • Social media platforms are all about storytelling
  • Unscripted videos give more of an organic/conversational feel
  • Planning out your message in your video is a smart way to go

Exposing Yourself… We mean your Brand, to the Public

  • Emotions leap out much more on video than on print
  • You’ve got to be thoughtful and organized
    • The creativity will follow
  • There are different video styles for different purposes
    • Trying to hit an emotion? Live action piece
    • Getting a technical point across? Motion graphics
    • Telling a story? Animation
  • Video is the hot, now thing.
    • What’s next, Virtual Reality? To be continued…
  • Video doesn’t have to be expensive to be good


Closing Lines

  • Don’t be afraid of the technology



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