Ep. 459: Understanding Your Brand Equity and the Competition with Frances Reimers


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Doug- @DJDoug

Strickland- @NiceGuyonBiz

Frances - @yourfirestarter

 

Show Notes by Show Producer: Anna Nygren

Today on the Nice Guys, Frances Reimer deciphers 2 critical elements... brand equity and the competition. She clarifies the bottom line and how to make it solid through strong relationships with others. As you learn the balance between your brand and educating your community, you'll be attracting people who are searching for genuine authenticity.

Intro

  • Patreon
  • We’re almost at 1 MILLION downloads, ahhhhh

Brand Equity

  • Content builds relationships, relationships build the bottom line
  • Strive to create a balance between broadcasting and education
  • Talking and interactions + blogs and related info
  • Authenticity is noticed and makes a difference
  • People want to do business with people that they know
  • The #1 tool that everyone has is… LINKEDIN

Closing Lines

  • You don’t need to be on every social media platform to be successful
  • Check out the most recent episode of Let’s Talk Personal

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